Right from the times of Friendster and Myspace, social media seems to have come a very long way. With the introduction of new online marketing platforms such as Twitter, Facebook, Pinterest, LinkedIn, and Google Plus, it is not only used a personal staple but a professional one as well.
Today, more and more businesses realize the importance of social media marketing, especially with PR branding. In fact, social media is perfect for direct engagement with customers as well as the press.
Given below are a few tips that might get you started in this regard.
Publish content that is social-media friendly
Case studies are a good option. After all, case studies are powerful quantifiers that you can use on the internet. These present clear and concise data as well as provide perspective in the results. Above all, by presenting it in an ideal manner, it is possible for you to bring about an emotional response that will initiate engagement and potential sharing.
Have a look at case studies offered by other firms; you will get to know how these studies influence readers and how major media outlets share and cite them. Along with the content, remember to add visuals so as to make it a perfect post for social sharing that eventually enhances PR and brand image.
Look for bloggers’ coverage
Bloggers are very active on social media; in fact, a lot of them are monitored closely by journalists. So, Blogosphere is the excellent link connecting social media and PR.
To get mentioned by well-known bloggers, you can use these tips:
• You can be a contributor and involve yourself in guest posting. Guest posting at a popular blog is a great way to draw media coverage.
• Get featured in an expert interview; it is an excellent way to publicize yourself and thereby to make yourself more accessible to journalists that are seeking quotes on a topic.
• Why don’t you get your product or service reviewed? Blogger reviews are a fabulous way to get good media coverage as well. Regardless of whether you are pro-actively seeking media coverage, your product or service will be possibly reviewed by users – there is a myriad of online platforms and generators that offer users that facility. There are free platforms that help you with getting your product featured on niche blogs that probably maximizes your chances of getting noticed by journalists.
Use social media to connect with the press
It is surprising, but the fact is that the media swindles a real shocking amount of data from the internet these days – not merely some details to enhance stories but the entire stories! Some major news outlets cover Twitter trends and Facebook hashtags. Popular publications use Reddit to source interesting stories. On the whole, social media sites are now a substantial part of journalism. Social media offers you a quick way to connect with media. By using social media tagging and hashtags strategically, you can certainly enjoy reliable media coverage – only the thing is that you should have a good story at your disposal to cover.
By following the tips mentioned above, you can improve PR and brand image significantly.