With the economy as it is right now people are skeptical about what they read, hear and see. Many people are simply hiding out hoping the bad situations will just go away. People are not trusting other people, nor are they wanting to part with their hard earned cash. There are bad coaches and marketers out there who just want your money and many people have been burned.
Social media marketing allows people to watch you, watch what you do and how you do it. You can develop the “know, like and trust”. With people being skeptical they take longer to make a move, want to do more research and be more sure of ANY new step they take. However just like building friendships, social media marketing does take time. The beauty is that people will be watching you even if they are not commenting or asking questions. People will be assessing what you do, making sure that you are someone they can trust and that you are here for the long haul, not just a fly by night wanting their cash.
Social Media marketing allows you to put yourself out there, demonstrate who you are and what you are all about. You will be able to get in front of your potential customers and clients. Even more wonderful you will have access to markets you didn’t even know were there. You can take advantage of different time zones, if you are a night owl you can be interacting with people who are outside of your area. Works the same if you are an early bird.
Social media marketing is still in it’s infancy and many companies say they get limited interaction with their customers and potential customers. Here is a great quote from Jacob Morgan the Principal of Chess Media Group
“The real value comes from being able to change how your company does business and improving the user experience while building advocacy. Simply responding to as many comments or tweets as possible is senseless and not scalable. A much better solution is to actually fix the problems the customers are identifying and collaborating with your customers to help give them what they want. This is part of what being a social business is all about.”
Get out there and get started now. Your presence on-line must start somewhere and it does not have to be perfect. You need progress not perfection. Social media, especially Twitter moves at an amazing speed. You can tweet something to your followers and it can be gone in seconds depending upon the number of followers your followers have. Start demonstrating to the on-line world that you are someone who can be trusted.
Please check our Social Media Pricing, Reputation Management Pricing and Social Media A La Carte Pricing to choose the right social media strategy for your profile or business.