Facebook has been the most visited site in the recent times, almost beating the likes of Google, Yahoo and other search engine. It therefore comes as no surprise when a social networking site like this, which is viewed by millions of individuals each day, is being used as a marketing tool for spreading business.
In order to initiate this, one needs to correctly identify the right set of people to target. This could be gathered by the various groups, discussion and postings happening on Facebook related to topics of your interest or in this case, the products interest. For e.g. automobile dealers can join groups and communities related to car and bike discussion and hence can ascertain other members in the groups as potential client base. Once in there, identify experts and keen enthusiasts who spend good amount of time posting and providing information related to topics. Choosing active members is a must as trying to promote products with passive members may hardly yield any results. When sending a friend requests to the active members of a group, make sure that the requests have a personalized message so as to improve chances of request acceptance. Always ensure that profiles are clean and without any explicit or profane content as such profiles may repel your target audience from connecting with you.
Now that you have been in direct contact with active members of the group, you need to be active here as well. Commenting on posts with your understanding and some research will help. Do not try to publish any wrong information just to fill out spaces as that can create a negative image and people will lose trust in what you have to say. Update your profile and status messages frequently with updates about your products so as to attract curiosity towards it. Always remember, the more people hear about it, the more they will ask.
Agreed. Facebook can be an invaluable tool to create a web presence for your company and market to a large audience. Great tips here!
And as a Community Manager Intern at Livefyre, welcome! Let me know if you have any questions.
I already am using social network for marketing but never to good but you gave me a few tips that can really help me. Thanks.
I always use facebook to promote my site or something like that. Because a lot of people are on facebook and especially over the subject that my site goes.