Most social media experts opine that if you are not using the SlideShare social platform to promote your business, you are missing out on one of the world’s fabulous marketing tools.
It is worth noting that SlideShare attracted 60 million unique visitors a month in Q4 of 2013, making it one of the most-visited Web sites in the world. SlideShare is also a remarkable place for entrepreneurs, attracting massive traffic from business owners than giants like Facebook, Twitter, YouTube, or LinkedIn. LinkedIn acquired SlideShare in the year 2012.
SlideShare has steadily climbed to become the most preferred destination of entrepreneurs. In fact, SlideShare offers a remarkable way for startups to share their expertise with large target audiences and in a simple format that can be easy to consume.
To succeed on SlideShare, you have to focus on the audience. When crafting your content, “think less about what you want to say, and more about what the audience needs.”
SlideShare presentations should give the viewer something he/she needs and something that doesn’t blatantly sell. Professionals recommend focusing on business-related content and “quotes and tactics are ideal for Slideshare.”
Make it a point to narrate a unique story. SlideShare is a remarkable online storytelling medium, and SlideShare is tailor-made for presenting your companies case studies, and how you solved your business problems and their solution, how-to’s, and product demonstrations.
But since you won’t be there to narrate the presentation, don’t insensately upload a presentation that you gave live without suitably reconstructing it for SlideShare.
If you intend to publish your slides from your recent talk or a recent product demo, make sure to imaginatively add in slides or content to fill in the story blanks. In fact, you may even use tools such as Slidecast to superimpose a voice into your presentation.
When it comes to SlideShare, you must understandably use attention-grabbing visuals. Compelling visuals are crucial for capturing and sustaining people’s interest on SlideShare.
It is said that one of the components of a successful SlideShare presentation is great visual design -particularly on the opening slide.
It is acknowledged that the best SlideShare presentations contain just one idea or thought per slide.
While there seems to be a lot of controversy about the ideal length for a SlideShare presentation, keeping things short and succinct may be the right solution.
Research shows that the average number of slides per presentation is 18. It’s noteworthy that SlideShare published its research in a 30-slide presentation.
Before you finally upload your presentation, make sure that you’ve included at least one call-to-action. Remember that SlideShare permits you to embed hyperlinks in the slides themselves.