To increase your company visibility on LinkedIn, you must build appropriate strategies and implement them on LinkedIn – bearing in mind your company background and your industry sector.
Regardless of the nature and size of your business, there are ways to positively increase visibility for your company on LinkedIn. You must champion the initiative to get your company sharing more on LinkedIn, as well as encourage your employees sharing and monitoring on LinkedIn.
Employees, if properly trained and incentivized, are significantly more likely to help boost your company sales effectively using LinkedIn.
Social media is becoming increasingly powerful and you can no longer expect a single person to be the social media evangelist for the entire company. Organize your team of employees and get them involved in social media activities – particularly LinkedIn, the most popular business-oriented site.
Your employees involvement will not only increase engagement rates overall, but it will also give your employees a sense of ownership and belonging to your company. There are platforms available such as GaggleAmp that you can use to monitor and encourage employee sharing,
LinkedIn is the largest professional social network online today, with over 100 million professional users. If you are a business owner, you cannot afford to miss out on the opportunity to build relationships with potential customers, existing clients, partners and other stakeholders on LinkedIn.
Remember that through LinkedIn you obtain a powerful audience that you can engage, interact with and influence. Complete your LinkedIn profile box providing exhaustive information. When visitors first land on your LinkedIn profile create the best possible first impressions.
The information in your profile box should be complete, current and optimized. Upload a professional image. This is your very best opportunity to make a great first impression and is essential to attracting connections.
Create an attention-grabbing headline. You only have 120 characters at the top of your profile to describe who you are, whom you serve and how you help. Use compelling keywords so the right professionals on LinkedIn can easily discover you.
Make it a point to include a link to your Twitter profile. Add also your Twitter handle to your LinkedIn profile. Visitors to your profile can now follow you on Twitter directly from within your profile box. LinkedIn and Twitter are harmoniously integrated.
Use keywords within your profile summary section. Focus on timely and relevant status updates. Join and participate in groups and if possible, create your own group.