Many business organizations are confused which social media platform to choose to promote their brand from amongst the plethora of sites available.
There are several major social media sites like Facebook, Google+, Pinterest, Youtube, LinkedIn, Twitter and Instagram. But out of all of them, Instagram stands out to be the most rewarding,online mobile photo-sharing for social media marketing.
In fact, according to some survey reports, out of 7 social media networks that they’d studied, Instagram was the most prominent in helping the business organizations gain more audience as also the right one.
Interestingly, while the engagement rate of the other networks was 0.9 %, Instagram showed 3.21 % engagement rate. At least for this reason – if not for any other – you have to integrate Instagram into your social media marketing strategy.
Instagram is a unique social networking platform on which you can share photos, videos and continually engage with your followers. There also some built in filters and photo editors installed which help in making the photos or videos appear sharper.
If you have a business which can be promoted through graphic visuals then Instagram is the ideal site for you to set up an audience. You can also share these photos/videos on other social networks like Facebook, Twitter and Youtube.
Instagram is more popular among people for understandable reasons. People like viewing pictures and videos lot more than they like reading boring text.
Within just a short time span since its inception, Instagram has managed to lure millions of people faster than any other network – the only exception is Google+.
The features that Instagram offers are incredibly business friendly. Photos and images are a great way for showing people interesting visuals about your products. They keep the public glued and increase the amount of views that your product gets.
Instagram also offers you video sharing feature. You can even post videos to demonstrate your products. You can even just talk to your followers and introduce them to your business and your business philosophy. You can make your followers truly understand your business goals by interacting with them in this manner.
You can take a photo of the inside of your office, your employees at work, your locality or just about anything that would appeal to your audience and post it and connect with people. Just don’t post obscene pictures or videos as that can get your profile removed.