Everyone online can do a search on you to know more about you and what you are doing. It is not necessary that you need to be a public figure or celebrity for this. It is therefore essential that you constantly safeguard your online reputation and find ways to promptly deal with any negative comments online.
The government bodies, the investigative agencies and even your employers have easy access to your online profile and also know which social media channels you are active on. Anyone can do a simple search on Google for more information about you before they make the final decision regarding affairs pertaining to you. A few stray negative comments or party photos can go against you.
You will have to be proactive when monitoring your online reputation as it can greatly help to protect your reputation online from damaging and false comments. Since the internet has come to stay, the sooner you start with an online reputation management campaign the better. You must build credibility around your personal or brand name.
Internet is fragile and that is the reason why your online reputation management campaign is imperative. Staying active with online reputation management can benefit you immensely and help to protect you from adverse search results. Since the internet is integrated in most of our daily lives, online reputation management is something you will have to be active on regularly.
It is suggested that you register a couple of domains that you can use to disseminate positive content about your business. If you already own the domain name for your business, register a couple of alternate names to your main domain name.
Start blogging on one of the domains you own. You can write positive blog posts about you and your business and the products/services you sell. When writing new blog posts, you can use your name as a keyword you are focusing on.
Search engines love unique fresh content and when you publish new blog posts on a regular basis, you are bound to obtain high rankings on the search engines.
Guest blogging is another useful tip. Become a regular contributor on other blogs in your niche. When you write a guest blog post, be sure to include a link back to your website or blog and include your name in the post. Back-links can improve the authority of your website. Include your name in the content as that would strengthen the correlation of your name to positive content.
Make it a point to publish a few press releases. These are quite similar to blog posts where you can include a link back to your website. Press releases can be exhaustive and more informative.
Please bear in mind that today we are all living and working in an interconnected social environment, and our identities are public. When you are active with your online reputation management strategy, you can to some extent control what is being said about you.