It’s Time to Rethink Your Social Media Marketing Strategy

It is a fact that there has lately been too much of hype about social media and many business owners think that Social Media Marketing is the magic wand to boost their sales turnover and concomitant profits.There is thus an over emphasis on social media marketing and businesses are vying with one another in devising innovative social media marketing strategies.

Maybe the time has come to review and re-assess the importance of social media marketing and understand its demerits and limitations and think afresh how much attention needs to be bestowed on social media marketing.Too much of anything is bad and this applies to social media as well. Recent surveys show that the number of people addicted to social media is dwindling. In the light of this, you need to reconsider the following:

• The din and bustle in social media has peaked. As a result even some of your discerning customers are totally confused not able to sift truth from false claims.
• Though a lot of people seemingly use social media, the grim fact is the active user population has been steadily dwindling in recent times.
• It is pertinent to note that people do not spend time on social media on a daily basis but log in at significantly infrequent intervals.
• There is quite a chunk of buying community that never uses the social media before arriving at buying decisions. Thus, you may be seriously losing out on prospective customers by overly concentrating on social media marketing strategies.

Try to employ all possible analytics tools to ascertain which social media networks actually drive good traffic and assist conversions. Never ignore some extremely effective alternate methods like e-mail marketing. Promotional emails are indeed a tremendously rewarding marketing tool that results in boosting sales and enlarging your customer-base.Please also know that several shoppers prefer to know about sales promotions from company websites than social media platforms.

Of course, there is no denying that social media is here to stay, but it certainly is not the only online avenue to reach out your sales message and lure new customers.  A multi-channel, multi-pronged approach is the best bet to achieve positive and enduring results.

Your Turn:

What is your social media marketing strategy for businesses ? We’d love to hear your thoughts.