Many people think that networking is a dirty technique, but as a social networking site LinkedIn is totally different from other sites. It is a professional, business and career oriented social networking site which allows you to connect and meet professional experts in different industries across the globe. LinkedIn is all about connecting, but before we connect, we look for what we have in common.
Currently, there are millions of professionals on LinkedIn and these numbers are growing as we speak. The LinkedIn community enables you to connect with like minded people who in returns allow you to grow your business contacts and network.
As a registered member, you get to create your own personal profile with information about you, your company, your products and services. You can also mention your professional accomplishments. Once you’ve done this, you can begin to maintain a list of contacts which are known as connections and actively invite others to join your network and that whether they are existing LinkedIn users or not.
Increasing and Managing Your Contacts
In the business, your contacts are everything. You don’t need to know everyone, but make sure you know the people that know everyone!
That being said, the LinkedIn community is a great place to begin connecting with real professionals in order to begin growing your list of business contacts which could be done pretty easily. Just like any social networking site, you should approach like minded people to initiate the first contact (make sure that you’re not spamming people with your ads) and regularly keep in touch with them so in the long run, they’ll know, like and trust you.
Also, you can import almost any digital address book and web email contacts (Hotmail, AOL, Yahoo, etc…) from the LinkedIn user account to increase your contact list.
LinkedIn Answers Tool
LinkedIn Answers is a great and most important tool which lets anyone to ask questions on any topic and allows anyone to answer those questions. Using this answers tool you are able to interact with many different people you don’t know. It’s a great way to grow your connections.
Asking questions is also a good way to interact with other experts. Your questions will be read and answered by so many people and you can make use of their expertise to do joint ventures or share business ideas.
LinkedIn Groups
LinkedIn groups allow you to join any group that you want. You’ll then be able to meet great people and keep in touch with prospective business partners and clients.
Make sure that you’re a contributing member of each group you join. Post great content regularly, keep in touch with the other group members, etc…This will literally help you brand your name, your products, services and even business opportunities because people will begin to relate to you.
LinkedIn Jobs
LinkedIn is also a great place to post jobs or recruit employees to your company. Thousands of companies are hiring and recruiting on LinkedIn so if you’re a business owner looking for prospective employees, there you go!
If you’re looking for employment, there are so many great companies on LinkedIn offering great career opportunities.
Search Engine Optimization
Search Engine Optimization is one of the toughest things and takes a lot of efforts and learning to become an expert. As because, LinkedIn is well ranked in all top search engines, your LinkedIn page will easily show up in the top 10 in search engine results for certain keywords. That means, you will get the free organic traffic to your page without any SEO efforts.
LinkedIn is a great social networking site. If it is used properly, it could really your business visibility and brand name. It also adds more credibility to your image and brand. LinkedIn Answers” easily allow you to become a known expert in your field of expertise. Keep in mind that LinkedIn should not be used a mass marketing outlet like Facebook or MySpace or even Twitter (you should only target what you’re looking forward to accomplish). Use this powerful social networking site and maximize your profits.
I have had a LinkedIn account for a long time but not done a lot with it. It seems to me as though this network is worth looking at again. I had no idea that it had the capability to deliver traffic in the way you describe here.
What I need is someone or something to help me decide where to invest the time. Twitter, Facebook and the dozens of other sites all vie for my time. Plus, creating RSS feeds, article writing etc…
Thanks for this LinkedIn update, it is something I will be looking at.
Regards
Steve