According to surveys, LinkedIn is growing in popularity and has been registering steady increase in traffic. Whether a B2B and/or B2C company, one must start leveraging LinkedIn as it offers tremendous scope to find and attract productive sales leads.
- Make sure to add custom banners to your company page and link each of these banners back to your site. Please know that you can add up to three different linkable product banners to the Products & Services section of your company profile.
- LinkedIn is now allowing business enterprises to customize status updates to specific LinkedIn connections. You can attach files or pictures (along with links) to your status updates for further enhancement and to attract more prospective customers. There are different ways you can leverage these expanded status updates that can possibly include an image and two links.
- If you plan to explore an ad campaign on LinkedIn, you may add the Lead Collection Widget to your Landing Page. This little box is situated at the top of your website and enables visitors to submit their e-mail address with just one click.
- The Lead Collection Widget lets you to acquire leads faster – more so, for the increasing number of mobile device LinkedIn visitors who are not required to type into your website’s contact form.
- LinkedIn Products & Services pages can, in fact, serve different contents based on the profile of the user. You can selectively feature the products/services that might interest certain types of people (based on their job function, company size, industry, and seniority). It also allows you to provide the right messages and links.
- Apart from posting your business status updates during the high-conversion periods on your own website, you should also post updates at the right times of day when you receive the maximum impressions on LinkedIn.
- Allow LinkedIn members an easy way to ask a question or message you without leaving LinkedIn. This is the most positive way for prospects to contact you for your product/service they are interested in.
- Remember that LinkedIn Sponsored Inmail is an excellent direct e-mail marketing method. You do not require your own list as you can work directly with LinkedIn to identify exactly whom you want to e-mail. Create your message, add your URLs, and watch LinkedIn do the rest.
- For enlarging your network and expanding leads, you must provide your insights in relevant LinkedIn Groups where your target market is active. Use these groups as opportunities to further understand your target market and share insights.
As is known to many, LinkedIn is the largest professional network for business people. There are reportedly over a whopping 200 million active and engaged members on LinkedIn. Measured by any yardstick, LinkedIn is a tremendous resource to generate sales leads and acquire new customers.
Social media marketing experts suggest you should develop a relationship mentality when on LinkedIn and project yourself as a thought leader. It is the right approach for attracting leads and increasing customers for your business. In short, you must aim to be consistently visible and productive.