If the world’s largest audience of influential and affluent professionals is available in one place, it is LinkedIn. Marketing your business on LinkedIn is relatively inexpensive and extremely cost-effective networking solution for enhancing your business online.
Social media experts uniformly opine that LinkedIn is the most resourceful social networking site to help you grow your business.
If you want to interact with influential players—a place where connections are effortlessly made, leads are easily generated, and transactions go through with least hiccups—then you need to spend your time on LinkedIn.
Although there are many social media sites that help you promote your business and many people spend time on multiple social networking sites, LinkedIn is, measured by any yardstick, the number-one place to market your business.
Please know that creating a LinkedIn group provides you the facility to generate enormous number of leads from high-end decision makers.
There are several groups like – Sports Industry Network, Inbound Marketers, Social Media Marketing, Tweeple, Startups etc and you can select the group that eminently suits your business purposes.
You will have to thereafter maximize the strength of your LinkedIn group:
- Adding keywords in the description of your group to enhance your search rankings in LinkedIn’s search section
- Adding keywords to the title of the group to be found on Google
- Adding your business website or blog to the group to increase traffic to your site
- Adding your blog RSS feed to the group so that any new article is automatically posted to the home page of every group member.
- Posting a weekly message to drive traffic back to your site
- Trying to connect people in the group by making introductions to prospective buyers
If only you master the strategies of LinkedIn marketing, it will positively help you generate more and more leads for your business. Sooner than later, you will have enough prospects to grow your business.
Make it a point to ask a number of questions using LinkedIn Answers because it’s a resourceful way to get the answers you need from some of the top professionals in the field. Hosting an event is yet another impactful way to build your business.
It is almost child’s play to generate leads from LinkedIn. The advanced search function helps you get in touch with your target audience. Once you obtain leads, you should send them follow-up personalized messages.
Make a point of staying active on LinkedIn and constantly update your profile and add new contacts. The more actively you participate, the more the entire network will work for you.
Your Turn:
What is your LinkedIn marketing strategy ? We’d love to hear your thoughts.