Online reputation: How to improve your Social Media Security

Online reputation: How to improve your Social Media Security

A Guide to Improve Your Social Media Security

This is the era of ground- breaking online crime strategies. Numerous companies have fallen prey to cybercriminals in the past few years. Most of the companies have been working vigorously to protect their work data. As employees access both work data and social media accounts on same devices (could be personal devices or computers at work), there is a greater risk of cybercrimes. Social media presence also poses few inherent risks to your work data. In this competitive world, it is quite impossible not to maintain presence in social media just because there are inherent risks.

Even though organizations are taking measures to improve their security and filter out spam emails, more sophisticated phishing attacks have evolved. Spear Phishing is one such problem. It’s a type of targeted email scam in which personalized emails are sent to company employees from an apparently trusted source but the emails contain malware which extract sensitive work data. Such cyber-attacks pose a significant threat to the company’s IT infrastructure.

Employees tend to share lot of information through tweets, blogs, posts etc. Professional hackers have the capability to convert all such public information shared on social platforms into a publicity nightmare. Considering all these parameters, social media security has its growing importance across the globe. Implementing a solid line of defense is the need of the hour and also to ensure that the social media presence is helping the business.

Here are the tips and tricks to beef up your social media security:

Do not restrict your employees from using Social Media

Restricting employees from using Social Media sites at office is next to impossible. No matter how many Firewalls are used to ban social media sites, employees will definitely find a way through proxy servers to access those banned sites. These proxy servers become a gateway to the hackers to snip the sensitive work data and the login credentials.

So, it’s better to let it go and let the employers use the sites which they want.

Raise Awareness by Offering a Crash Course on Privacy

Organizations might find it difficult to keep employees from wasting time on social platforms during work hours, but creating social media awareness among employees and empowering them with the useful tools to ensure data safety helps. Providing social media security training for employees as a crash course will help them secure and manage their personal data as well of office data. This prevents disclosure of unintentional information about the organization knowingly or unknowingly.

Companies also have to create a set of privacy policies and make sure that the employees follow them in order to access social platforms. By developing a good understanding of those privacy policies, the employees would be able to figure it out themselves.

Maintain skilled and highly- trained IT department

Organizations data security, data storage or digital strategy depends highly on its IT department. The organization must be able to rely on them to counter security threats. The team should have enough knowledge of potential threats, counter measures that are required and techniques to avoid such cyber-attacks. While hiring, the companies must make sure that highly skilled and trained personnel’s are employed and they keep themselves updated with the latest risks and preventive measures.

Remember there is no fool proof method to encounter cyber-attacks and one has to discover constantly more tactics to improve their social media security.