The digital and social media are continuing to play pivotal role in promoting online retail. The use of video in online retail marketing can not only provide excitement to consumers but also seriously influence shoppers and buying decisions.
Several professionals opine that video has a terrific impact on the shopping behaviour provided the visual content is well-designed. While social media is often highly regarded as a medium to influence, video content unfortunately is generally overlooked.
Surveys reveal that consumers watch more than 40 billion online videos every month and spend an average of 20 hours each month watching them. You need no further proof about how rewarding video can bee for your online retail business.
The Internet has become a video medium for most consumers as video enables online users to visualize what they want to buy. Buyers, who are watching videos all over the Internet, are now expecting to see videos when they shop at retail web sites.
It is true that online retailers have been rather slower on moving ahead when it comes to video content. But this trend is changing as video technology is becoming easier to use.
It is suggested that retailers embrace YouTube’s power of search. YouTube is the second most popular search engine. Post videos on YouTube, with a link from a retail site to the video’s description. It is the easiest way to get videos online. Please remember YouTube videos are indexed within Google search results.
It is reported that video’s influence on buyers is 19% higher on mobile devices. Using video content publishing tools like Vine and Instagram will help tell your brands story in short micro-ads designed to be access on a mobile device.
Keep your videos short and crisp. The average consumer spends not more than 23 minutes a day watching online videos. Therefore, the length of your brands video content should be concise and focused on arresting and sustaining the user’s short attention span.
Remember every brand has a story to tell. Video marketing is about being persuasive and laundering the buyer’s brain. People are fond of visuals and video has become one of the most effective ways to motivate people towards certain behaviours.
A fabulous way of attracting increasing numbers of website visitors and potential new customers is to lure them in with remarkable video content that supplements your products.
YouTube is indeed one of the top 10 most visited websites and the second largest search engine. You can host all your videos for free – providing you a great opportunity to visually promote your products to customers, followers and fans.