Pinterest, an online pin board for posting photos and graphics about things that people are passionate about, has become the fastest growing site online that can be used for extensive promotion. Today, renowned musicians and bands have begun promoting themselves on Pinterest, through pictures and videos that they post. They publicize their shows, gigs and even post fliers of their concerts through Pinterest. So, how can you effectively promote your band using Pinterest? Well, here are the steps.
- Step 1 : Let people know your band
Every person in your band needs to be involved in Pinterest. The members of your band need to have their own exclusive pin board, where they can post details about themselves, their passion and interests among others. This will help your band to connect with your audience and establish a personal rapport with them. Ensure that band members link their posts on Pinterest with their social networking accounts, to amplify the impact.
- Step 2 : Repeat your band name
It is not essential that everyone who visits your pin board remembers your band’s name. So, make it a point to repeat your band’s name very often in every board. Promoting your band using Pinterest becomes easier, when you reinforce the band’s name.
- Step 3: Lead your fans to Pinterest
Using other social networking accounts of your band and band members, you have to gather your fans and request them to sign-up with Pinterest, if they are not initiated into it. Add ‘follow on Pinterest’ button on your website to channel and land your fans to Pinterest. Teach them to use Pinterest and inform them what they can expect from your pin board.
- Step 4 : Stay away from blatant self-promotion
In your face self-promotion will make your audience lose interest in you. However, if you can make it a hang out point, by discussing personal favorites like the bands, music and genre you are interested in, with your fans on Pinterest, you can promote your band successfully. They will be compelled to pin and re-pin on your pin board, owing to your informal approach and friendly vibe.
- Step 5: Integrate other social networking sites
Twitter and Facebook are still used by your fans and millions of people so, share your pins on those platforms and request your fans also to share posts. Cross platform promotions can be done to expand your network of fans and followers. Conduct contests for Facebook and Twitter users and offer those who promote your band through photos and posts on other social networking sites, some kind of rewards.
- Step 6 : Promote indirectly
If you are not self-promoting, then let others promote you. Allow your fans to pin their favorite music tracks on your pin board and also your band needs to make a playlist with songs of your contemporaries, all-time favorites and your current chartbusters. You should also start an exclusive spot for the fans and even encourage them to post your pictures and videos taken by them, during concerts and your music tracks that they love. These steps will allow you to promote your band using Pinterest effectively.