How to Push Bad Press off of the First Page of Google Results and Clean up Your Online Reputation: It is always possible that a disgruntled ex-employee or an unhappy client or some mischief-monger writes something adverse about you or your business in an online forum. This can cause incalculable harm to your business unless you take a decisive step to stem the rot.
As the old proverb says, “Bad news travels fast” and positive reviews may quite often go unnoticed. It is your responsibility to highlight the positive reviews and diminish/suppress the adverse criticism.
If potential customers who are researching your business online come across negative reviews about your business, they will run to your competitors and your customer base will shrink and your sales dwindle.
Never let negative comments dampen your sales. Constantly monitor what people are saying about your business online. Set up Google Alerts to inform you any and every time there is mention of you or your business online.
It may not always be possible to remove negative information about your business from the internet. But there are quite a few steps you can take to push adverse comments off of the first page of search results and clean up your online reputation. Your twin strategies would be to focus on spreading positive publicity about your business and bury negative results.
Get your own website with a branded domain. Sadly, according to a leading advertising firm, nearly 15% of SMBs (Small and Medium Enterprises) still don’t have a website. Establishing a website with your company name as a domain name is essential if you want to control your online presence and snatch one of the top 10 search engine rankings for your company name.
Make it a point to create several social networking profiles like Twitter, Google Plus, LinkedIn, Facebook, and any other relevant social networking website. Social networking profiles that are optimized for your company name are likely to rank well.
Another sane advice is you should blog prolifically. If your website doesn’t have a blog already, immediately add one. Write blog posts that are optimized for your company name and post frequently. Build rapport with other bloggers in your industry via blog commenting so that you can attract links and improve the rankings of your blog posts.
Sharing photos is another essential step. Post your company’s logo and photos of your staff, products, etc. on a photo website. They will rank well in major search engines. Label the images with your company’s name.
Build brand recognition and spread positive information by writing and submitting guest articles to blogs and websites in your industry. Include your company name and a link back to your website in every article that you submit.
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