Check your online profile and make sure it is perfect.  Bury all negative search results so that only positive reviews/comments appear on the front pages of search results.

Everything that is posted about you online, whether by yourself or by someone else, is available for the whole world to view. In fact, negative reviews of a business invariably dominate search results.

In view of the fragile nature of the internet, a fresh breed of hybrid technology/public relations agencies have cropped up to manage your online reputation. They will actively participate in the social media, highlight all the positive reviews about your company and pushing out all the negative comments so that very few will view them.

These agencies will function like an online clean up team, burying negative search results about you or your business, and making sure that only positive aspects appear when people search for you.

 “Never before in human history has so much information about each of us been so ripe for the taking,” says Richard Harrison, the UK head of a California-based company.

Online reputation management is today essential whether or not you have a past to hide. ORM (Online Reputation Management) agencies help business leaders and celebrities, as well as ordinary online businesses and individuals.

ORM is not about merely cleaning up the negative comments and adverse criticisms. Their job is to create positive online reputation to boost your brand image. Making sure your online profile comes across as positive and professional is more important now than ever before

Try to search your name at least once a month and see how you are faring online. Studies reveal that more than 85% of people interviewed said a positive online reputation influenced their hiring or buying decisions.

Again, if a search on your name reveals barely anything, then this can also be indicative that you are not exploiting your online reputation to your best advantage.

In today’s age of the internet, it is critically important to establish yourself online. You should make the internet to exactly present how you want to be perceived by others. Try to create quality content and share them with others.

Remember that the online world is an eternal giant billboard. That makes it essential for people to control their names and reputations.

Experts opine “You don’t have to live online or participate in social media. But understand that there are other people out there who do — and they don’t always have your best interests at heart.”