Social media is the perfect tool you can use to let the world know about your startup. Social media marketing for startups is indeed the easiest and most cost-effective way for you to connect with prospective customers, investors and others in the industry.
Instead of waiting till your product/service is ready consider starting straightaway your social media marketing efforts. By starting early you will have ample time to develop a winning social media formula and build a vibrant following for your startup’s launch.
Create a launch page as the first step in your startup’s social media marketing strategy. Include a succinct and yet attention-grabbing description of your startup’s product/services. Remember there are quite a few free as well as paid services to help you build launch pages.
Engage prospective customers and others in your industry that is active on social media. Try to focus your attention on potential customers, industry experts and thought leaders. Obtain early feedback from them to improve the quality of your end product.
Give importance to Bloggers as they can be of great help for startups. Bloggers exercise a lot of influence especially in niche markets. Try to engage influential bloggers using social media and develop relationships that will eventually lead to few blog posts about your startup.
Start building your network on social media as early as possible without waiting for your startup’s launch. If you rapidly develop a strong fan base you will be rewarded with a steady stream of traffic to your startup’s website.
Content, they say, is king. Imaginative content is a powerful marketing and brand building tool for startups. Providing great content on a regular basis will increase the amount of sharing you receive via social media. Great content will also go a long way to improve your search engine ranking.
It should be your endeavor to adopt the right SMM strategies so that your startup is able to build a buzz within your niche. By creating a buzz people will be more inclined to recommend your startup to friends and share your content.
Marketing for startups can be a challenge, with small budgets and a lack of knowledge about the market. It is therefore critically important to track results from your social media marketing efforts so that you can distinguish between what is helpful and what is not for your startup.
Your Turn:
What is your social media marketing strategy for startup’s ? We’d love to hear your thoughts.