Communication between humans was prevalent since the beginning of the civilization. They used it with a desire to act together, to bond with each other, to improve relations and to share their experience. After the arrival of the internet and the growing popularity of social media networks, the need to communicate to a wider range of people has grown phenomenally among the people. Today social networking has become a prevalent phenomenon because people cannot imagine a life without the internet and its big array of services especially social media platforms. Today people use social media for variety of reasons ranging from chatting, hanging out, and share information to more complex scientific issues. A thing that was not possible in the letter writing days and telephone calling days has now become a reality. Now a person can talk to multiple friends and colleagues at the same time and get reply immediately. They can also share photographs and other private contents without the public seeing it within seconds.
The world has indeed become small with the growth of the internet and today news travels fast and can go viral within minutes. Unlike before, nobody can control the media now because internet has taken over the media world by storm. It is not just individuals and media, which have taken over the internet and social media business house, see this unlimited opportunity for marketing and their brand campaigns. It helps them to get in touch with their target audience spread across the world and build up the relationship with them on a personal basis.
Even though social networking has become a prevalent phenomenon, people have to bear in mind that there are many dangers lurking in these platforms. They have to be very careful when they post their personal information and data out in the public because unwanted elements may hack into your account and use the information for unlawful activities. The rise of the digital world have totally influenced the functioning of many sectors in the modern world and have help business houses to dissolve the geographical limitations to enhance their business and their brand value.