80/20 Sales and Marketing: The Simple Secret to Skyrocket Your Results What Is the 80/20 Rule in Sales and Marketing? The 80/20 rule, also called the Pareto Principle, says that 80% of your results come from just 20% of your efforts. In sales and marketing, this means a small group of customers, products, or actions… Continue reading 80/20 Sales and Marketing: Boost Results Fast