What to expect from your online reputation management (ORM) Company

What to expect from your online reputation management (ORM) Company: Online reputation management (ORM) is a double-edged sword.  On the one hand, you will have to highlight all the positive reviews/comments that appear online about your business and the other, you will have to keep a constant vigil and suppress all the negative reviews/comments that… Continue reading What to expect from your online reputation management (ORM) Company

Twitter Best Practices Marketing

Twitter marketing can be extremely rewarding provided you identify and employ some of its best practices. You will have to necessarily create Tweets that truly stand out. Learn the art of creating exciting and yet lovable content using an engaging tone. Wherever possible, include useful links, images and even videos. Imagination and simplicity are the… Continue reading Twitter Best Practices Marketing

Pinterest for Business

During last November, Pinterest launched their business pages enabling you to use Pinterest commercially. Their revised terms of service allow you to promote your products/services and generate sales leads. You may however be required to convert your personal profile into a business account. An imaginative way of using your Pinterest brand page is to promote… Continue reading Pinterest for Business

INTERNET REPUTATION MANAGEMENT: HOW TO PROTECT YOUR INTERNET REPUTATION

Internet  reputation management has to be safeguarded meticulously and any neglect of online reputation can have disastrous consequences. If your business is growing leaps and bounds, there will obviously be certain jealous elements waiting to destroy your internet reputation. The onus is on you to zealously protect and preserve your internet reputation and for this… Continue reading INTERNET REPUTATION MANAGEMENT: HOW TO PROTECT YOUR INTERNET REPUTATION

How to use Twitter to improve SEO

Your Twitter account has to actively connect with the right type of friends and industry peers if you want to derive the optimum benefits out of Twitter. You need to initiate and encourage conversations, promptly respond to queries, discuss with clients who mention your brand, and generally interact on a regular basis. If you are… Continue reading How to use Twitter to improve SEO

How to Leverage Social Media Marketing: 5 Tips for B2B Marketers

By now it is common knowledge that social media is pregnant with possibilities for big business – particularly for B2B marketers. But most B2B marketers are not leveraging social media to full potential to enhance their social media presence and boost their business. Here are five valuable tips how to leverage social media marketing   for… Continue reading How to Leverage Social Media Marketing: 5 Tips for B2B Marketers

How to Use Pinterest Effectively for Business Marketing

To those who may be less familiar – Pinterest is the ideal social media platform if you wish to establish authority in the field of your business marketing activity. You can create quite a few Pinterest boards providing relevant and useful information to your followers while simultaneously promoting your brand/ products in unobtrusive ways.You can… Continue reading How to Use Pinterest Effectively for Business Marketing

How to Use Linkedin Effectively for B2B Content Marketing

It is a fact that many B2B marketers find creating and distributing informative and insightful content in Linkedin as a highly unfamiliar and hence intimidating task. More than creating fabulous content like article, blog, webcast, white paper, newsletter, video, e-book, etc what is crucial is, reaching them to the right audience. The simple fact is… Continue reading How to Use Linkedin Effectively for B2B Content Marketing

How to Effectively Build a Personal Marketing Plan?

Personal marketing plan, succinctly stated, is a marketing plan that you create to promote your brand.  Personal marketing plan bestows attention and direction to your job search and lets you get closer to your cherished goal in your life and career. Lack of a well-defined personal marketing plan will make you go astray unable to… Continue reading How to Effectively Build a Personal Marketing Plan?

Best Tips for B2B Companies on Social Media Marketing

As is known to many, the use of social media for marketing campaigns has risen exponentially during recent times.  Amongst other reasons, social media marketing campaigns are very cost-effective, the audience is growing at a rapid pace and more and more people are turning to their online peers/ business associates for guidance, referrals and other… Continue reading Best Tips for B2B Companies on Social Media Marketing