Interestingly, more than 65% of all public brand mentions on social media happen on Twitter. Professionals aver that Twitter is the crucial social media site on which your social reputation is preserved or marred. Twitter is a channel you have to cautiously tread upon.
To help you monitor your brand on Twitter there are various social media management tools. They can aid you monitor any mention of your brand, allowing you to engage with followers as well as non-followers in real-time.
Please know that Twitter is a social media platform that provides businesses a fabulous opportunity to engage with their customers and promote their brands. But just tweeting out some sporadic comments and links will not carry you very far.
To be truly effective on Twitter, you will have to listen to the online conversation about your brand, monitor the results of your tweeting efforts, and tweak our tweets as necessary.
Backtweets is an easy way to search for links to your website or content on Twitter. A Backtweets link search will show you almost instantly who’s talking about and linking to your brand and content.
While the Backtweets (free account) only offers the link search, the Pro account allows you to receive e-mail notification when someone tweets a link to your website and provides statistics on the reach.
On Twitter, there is an endless stream of news and information flowing every second of every day. Twitter Search keeps you from getting distracted in tweets by helping you search and filter Twitter in real time. Much like Google, Twitter Search lets you perform highly advanced searches to narrow and refine your search results. Twitter Search is free.
Monitter is a fantastic search tool that enables you to monitor a set of keywords on Twitter. Monniter will create a clean, multi-column view for you. You can even narrow your search to a particular geographic location if you want to see what’s going on in a certain part of the world. Monitter is again free.
Twilert is a free Web app that sends you regular e-mail updates of tweets containing your brand, product, service, or keyword like Google Alerts. Just set up searches for the keywords that you want to monitor and Twilert will e-mail them to you in a daily digest at a time you choose.
Tweetbeep keeps track of conversations that mention you, your products or your company and sends you hourly updates by e-mail. You can even keep track of who is sharing links to your website or blog. Choose from a free Tweetbeep account or upgrade to their premium account.
Before reading this article, I had not thought of Twitter as a monitoring tool for a brand. In fact, Twitter as a marketing tool hasn’t made much sense to me until now. Although, I still fail to see a lot of use for Twitter, I appreciate the insight very much.