What Are the Latest Trends in Twitter Marketing?
With over 300 million monthly active users, Twitter remains a crucial platform for brands wanting to reach customers, drive awareness and generate leads.
But what are some of the latest, most notable trends shaping today’s Twitter marketing landscape?
More Visual Content
Tweets with visuals like native images, infographics, video clips and GIFs see much higher engagement.
Brands are capitalizing on Twitter’s expanded image sizes and video capabilities to tell visual stories. Photos and videos attract more impressions.
Ephemeral Content
Twitter’s Fleets disappearing content feature is gaining traction for behind-the-scenes, in-the-moment content.
Brands use Fleets for sneak peeks, limited offers and to foster FOMO. The 24-hour expiration encourages urgency.
Focus on Live Video
Live-streaming video on Twitter continues gaining adoption to connect brands with audiences in real-time. It creates an authentic, raw look at products, events or company culture versus polished content.
Expanded Ad Options
New ad formats like mobile app install cards, collection ads, product drops and boosted Fleets expand options for Twitter promotions beyond basic tweets. More customizable placements target buyers.
Shopping Features
Twitter’s shopping capabilities now let brands highlight products and add “Shop” buttons directing to online stores. This makes Twitter a mini ecommerce platform turning inspiration into conversions.
Targeted Paid Ads
Sophisticated audience targeting in Twitter’s Ads Manager allows brands to serve customized ad messaging to different follower segments for better relevance.
Community Conversation
Leading brands focus less on explicit selling and more on building engaged niche communities through Twitter. Two-way conversations and connections build loyalty.
Behind-the-Scenes Access
Pulling back the curtain with insider views into company culture, employees, processes, and campaigns resonates with followers seeking authenticity. Give exclusive access.
Partnerships and Collaborations
Co-creating Twitter content and campaigns with influencers, brand ambassadors and partners expands reach. Combine follower bases for greater impact.
Customer Service Emphasis
Twitter’s public nature makes it ideal for brands to provide quicker, more transparent customer service. Monitoring Twitter for mentions and resolving issues fast builds trust.
Thought Leadership
Twitter serves as the new press release, allowing brands to establish themselves as credible industry thought leaders by sharing insights, data, trends and expertise.
In summary, while some core Twitter marketing practices like engaging followers and running promotions carry on, new opportunities like live video, shopping and Stories-style content continue opening new possibilities.
Experimenting with emerging formats and community conversation keeps your brand current.