When you measure website traffic, after you implement SMO strategies, you get a clear idea on the effectiveness of your campaigns and strategies. Website traffic can be measured using server, user and ASP based logs. The site traffic measuring techniques provide details regarding the number of visitors and pages viewed which allows you to alter SMO strategies, suitably.
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I was kind of expecting a long article on good reasons for why measuring traffic to your website would be useful. Left slightly disappointed to be honest, however, although it’s very short, it’s very direct and does give a small explanation as to why it could be useful; but I don’t think it’s enough to convince a client to use the service.
Thanks for your feed back, we will try to post more detailed article on this.
Simon