Why YouTube Matters for Your Social Media Image

For those that aren’t using YouTube for their social media image, there are a few things you may find very interesting about YouTube, and how this social media phenomenon could propel your business to places never before seen. Even the people that created YouTube never thought it would be the Mega-Giant it is today. But there is something that many people forget when they think about YouTube and that is the fact that Google owns it.

But let’s not be too concerned about Google right now, because even before they bought YouTube for 1.65 Billion in 2006, YouTube was still doing pretty good. It’s not that YouTube has the best videos, but rather this social media platform gives people what they want like community, connection and a place that they can actually call their own. But what does this have to do with your social image? Well let’s take a look at what YouTube is all about.

You can post videos, chat with other members about videos, leave comments on videos you like, subscribe to services, embed videos from YouTube to other social sites like Facebook, LinkedIn, and a variety of others. Let’s say you created a video about a product or service and you embedded that video on your Facebook wall. Someone sees the video and they like it. They share the link or embed it on their wall. For linking purposes only, you now have links pointing back to your YouTube presence, and in turn, you have links pointing back to your web presence from there.

All of these links are highly authoritative links because they are coming from Facebook and YouTube. Now let’s talk about Google. Have you ever noticed when you post a video on YouTube and within 15 minutes or so, you will find that it has already been indexed? Why is that? It’s because Google will index content on YouTube (its own site) before any other. Now, do you think it will have a positive effect on your social image if you post on YouTube vs. not posting?

YouTube is a Mega-Platform for exposure and visibility and anyone not taking advantage of this platform is simply missing out on free opportunities. There are so many other aspects of YouTube that are only now becoming apparent, and the truth is – if you are not using this social network, you will surely miss out on the exposure and visibility that can truly change your image.