Social Media Marketing (SMM) does not merely mean opening account on social media sites and start updating. Social media marketing is a well-planned strategy-based activity which should be done by keeping your business objectives in mind.
Social media has become arguably the largest market place where you can reach your customers/prospects almost instantly and in a cost-effective way. If your social media strategy is correct and implemented to perfection, you can build a good rapport with your customers and generate new sales leads.
An effective social media marketing analytics can tell you many things about your customers, their buying patterns, purchasing power, latest trend, etc. All these details will further help you to develop more customer friendly products and promote your brand.
Running a business requires that you play different roles. Only one of those roles is marketing, but a vital part of marketing is social media marketing strategy.
Whether you are talking about Facebook, Twitter or any of the other social media websites, the basic thing to remember is that each social site is different. You find some businesses that just broadcast the same post to all of their social sites. This never works. Instead, you should understand the nature, merits and demerits of each social media site and post information accordingly.
If you are doing the original post on Facebook, then you may obtain only about 50 followers but if the post captures people’s imagination, millions of people can end up seeing it. Always post something in your Facebook that encourages a response.
While Facebook is suitable for thoughtful articles, videos, pictures and infographics, Twitter is not. What works great on Twitter are 144-character informative tips. The objective on Twitter is retweets.
When you post on social media, make sure you include an image. People relate better to pictures, and photos get shared, commented on more than mere text.
Social media are all about connections. You should connect with your customers and also your customers connecting with you and each other. This is a robust way of building your brand on social media. It is said “Products are made in the factory, but brands are created in the mind”.
Brand promotion is not one-time effort but a continuous process. Reaching people, standing by your brand and promoting your brand on social media should be done regularly.
Social media brand promotion has gained more popularity than all other digital media as masses are available on this platform and you can reach them and engage them effectively.
There are social media marketing agencies that can help in brand positioning & repositioning, brand promotion by Social media and other cutting edge inbound marketing tools.