Online reputation risk is a grave issue for many business houses today and not all of them know how to tackle it well. Remember that reputation risk has less to do with your corporate communications team and handling it calls for special expertise. In today’s hyper-connected world, where internet escalates issues instantaneously, you have to… Continue reading Practical Tips on Managing Online Reputation Risk
Category: Reputation Management
Offline and Online Reputation Management: Expert Strategy Explained
Successful offline and online reputation management is not easy as you have to invest time and resources and also use some specialized skills. Many businesses struggle not knowing how to manage their offline and online reputation. The objective of maintaining a sound reputation is to capture more and more customers and build trust in the… Continue reading Offline and Online Reputation Management: Expert Strategy Explained
Simple Ways to Monitor Your Reputation Online
A whole world of knowledge is currently accessible on the web at the mere click of a mouse or a swipe on the smartphone. The Internet has also become an easy place to post all types of information including untruths. Thus, the internet has created a whole of reputation problems for business houses, job seekers,… Continue reading Simple Ways to Monitor Your Reputation Online
Branding : Using Online Crisis Management to Your Advantage
The nature of online marketing is such that every organization is likely to encounter reputational issues with differing degrees of seriousness. You must bear in mind that the internet has become an integral part of online marketing and that you can ill-afford to risk your online reputation. Brands that can survive a crisis with their… Continue reading Branding : Using Online Crisis Management to Your Advantage
How to Clean Your Online Reputation Nightmare via SEO
The Online Reputation Management (ORM) service providers deftly handle all reputation issues and continually monitor the internet for all mentions of your company. It is not possible to delete any bad review online. The only thing you can do is to contact the customer that posted the negative comments, remedy the situation and request him/her… Continue reading How to Clean Your Online Reputation Nightmare via SEO
Online Reputation Management: How to Counteract Bad Feedback
Social media facilitates customers to voice out their opinions about companies,their products and services. Because these sites are open and available for public viewing, it provides your business purposeful interaction and engagement to your clients. But while it may be acceptable that such reviews can enhance customer response, it’s also a double-sided sword that’s hanging… Continue reading Online Reputation Management: How to Counteract Bad Feedback
How to Monitor and Build Your Company’s Online Reputation
We are living in the world of Internet, and the level of control consumers have over the success of particular businesses/brands is incredible. Studies show conclusively that consumers continue to rely heavily on review sites when deciding to buy. The business environs are highly competitive, and the market is saturated with marketing material from traditional… Continue reading How to Monitor and Build Your Company’s Online Reputation
How to Manage Negativity on Social Media
Social media is today a highly result-oriented tool to promote your brand and boost sales – regardless of the operational nature and size of your business. Social media helps you connect, engage, and inspire trust with existing and prospective clients, enhance brand awareness, drive website traffic and ultimately increase sales and concomitant profits. Connecting and… Continue reading How to Manage Negativity on Social Media
How to use social media marketing to fight and expose corruption
Social media and combating corruption may sound as a curious combination. But communication technology has advanced, and mobile devices are increasingly becoming dominant platforms for accessing information – social media is today adequately powerful to expose/thwart corruption. A recent conference hosted by The World Bank Group provided a succinct summary of the importance of social… Continue reading How to use social media marketing to fight and expose corruption
How to Manage Your Personal Brand Online
As a business owner, what shows up in your search results affects your bottom line, and this is a fact. According to a recent survey, 48% of consumers have searched for a company online before doing business with them. Although you cannot entirely control your digital footprint, you can certainly take steps to positively impact… Continue reading How to Manage Your Personal Brand Online