Social media is today, playing a crucial role in almost every sphere of business activity including health care. While social media is moving quickly to influence consumers, it also serves as an important source of information for people who are researching health care online. Although patients still trust their doctors, they also want more impersonal… Continue reading What is the role of social media marketing in healthcare?
Category: SMO strategies
Social Media Marketing and Trade Shows Promotion
Social media and trade show are indeed two very different brand promotion techniques – although both can be equally rewarding if pursued rightly. Trade shows are huge weapons of brand promotion while social media is the latest innovation since the advent of the internet. However, if you start pondering about this combination, it becomes obvious… Continue reading Social Media Marketing and Trade Shows Promotion
How to use social media marketing to fight and expose corruption
Social media and combating corruption may sound as a curious combination. But communication technology has advanced, and mobile devices are increasingly becoming dominant platforms for accessing information – social media is today adequately powerful to expose/thwart corruption. A recent conference hosted by The World Bank Group provided a succinct summary of the importance of social… Continue reading How to use social media marketing to fight and expose corruption
Why content marketing is crucial for your business
Traditional selling mostly meant selling one-on-one – where a sales representative would sit front of a prospect and talk hard and fast to convince him to sign the order form. Things have vastly changed with the advent of the internet and e-commerce. The presence of the Internet has resulted in a fundamental shift in the… Continue reading Why content marketing is crucial for your business
How to Generate Lead through LinkedIn Marketing
In content marketing, your handling of the network is all that matters. It is here that LinkedIn’s publishing platform assumes a crucial role. LinkedIn has become a prime platform for brands to share content. Now that anyone can publish articles on this networking site, companies can now easily target industry influencers, brand advocates, and potential… Continue reading How to Generate Lead through LinkedIn Marketing
SEO vs. Social Media – Which Is Better
Experts opine that to obtain maximum benefits, you must judiciously use SEO in conjunction with social media. Arguing which of the two is better is a profane exercise as you need both to reach the broadest possible audience. If however you find time and budget constraints and forced to choose one over the other, you… Continue reading SEO vs. Social Media – Which Is Better
Social Media Monitoring: How to create real value for marketing and PR
Social Media has gained ascendancy with multiple business concerns in recent times. They have been devising rewarding marketing and PR strategies using social media. Though closely linked, PR and Marketing functions are not always the same and thus one solution may not be the answer for both. There is web-based analytics tool to aid you… Continue reading Social Media Monitoring: How to create real value for marketing and PR
How to Use Social Media to Attract New Clients
One of the amusing aspects of social media marketing is that you may never meet most of your clients in real life. Many online businesses rely heavily on their online image to attract new clients who may very well be located in any corner of the world. A dynamic and vibrant social media presence can… Continue reading How to Use Social Media to Attract New Clients
How to Use SlideShare in Your Marketing Activities
Most social media experts opine that if you are not using the SlideShare social platform to promote your business, you are missing out on one of the world’s fabulous marketing tools. It is worth noting that SlideShare attracted 60 million unique visitors a month in Q4 of 2013, making it one of the most-visited Web… Continue reading How to Use SlideShare in Your Marketing Activities
Quick Tips for Going Viral Online
If you are into blogs, you must obviously be working unceasingly to attract new subscribers and increase traffic. Needless to say, the power of going viral is every blogger’s dream. But experts opine that going viral cannot always be planned. Before going viral, you must have the conviction that it can be done. To succeed,… Continue reading Quick Tips for Going Viral Online