True to the saying that man is a social animal, social media continues to expand at an incredibly enormous pace. Difficult to believe but more than 500 million tweets are sent in a day. The number of Facebook users is poised to cross 900 million, with five new profiles created every second. LinkedIn boasts of… Continue reading How to Boost Your Social Media Presence Online
Category: The Business of Change
Best Practices for Social Media Monitoring and Listening
The phrases “social media listening” and “social media monitoring” are often deemed as synonyms although there are some subtle differences. Social media monitoring entails keeping a watch over social media websites for mentions. Social media listening is the process by which a brand is perceived by consumers and the users’ feedback information. To succeed in… Continue reading Best Practices for Social Media Monitoring and Listening
Simple Ways to Monitor Your Reputation Online
A whole world of knowledge is currently accessible on the web at the mere click of a mouse or a swipe on the smartphone. The Internet has also become an easy place to post all types of information including untruths. Thus, the internet has created a whole of reputation problems for business houses, job seekers,… Continue reading Simple Ways to Monitor Your Reputation Online
Branding : Using Online Crisis Management to Your Advantage
The nature of online marketing is such that every organization is likely to encounter reputational issues with differing degrees of seriousness. You must bear in mind that the internet has become an integral part of online marketing and that you can ill-afford to risk your online reputation. Brands that can survive a crisis with their… Continue reading Branding : Using Online Crisis Management to Your Advantage
Social Media Strategy to Target Younger Audience
How to use Social Media Strategy to Target Younger Audience? Today social media has become the happy hunting ground for young adults. In fact, several members of the younger generation are becoming social media, addicts.Governments and Corporates are scratching their head on how to use Social Media Strategy to Target Younger Audience. For companies that… Continue reading Social Media Strategy to Target Younger Audience
Simple Ways to Maximize Your Brand’s LinkedIn Presence
LinkedIn is the only influential and hugely popular business-oriented sites. You know the importance of having a brand presence on LinkedIn. Social media networking platforms like Vine, Instagram, and Twitter are fabulous for sharing quick visuals or short status updates, but LinkedIn offers brands a whole different exposure. To succeed on LinkedIn, you must project… Continue reading Simple Ways to Maximize Your Brand’s LinkedIn Presence
How to Engage Your Employees with Content Marketing
Internet and social media offer tremendous opportunities to grow your business and promote your business provided you engage your employees to interact with the online community. You must permit your employees to share your company’s positive content and ask them to contribute their work experience. It is widely known that content is the key to… Continue reading How to Engage Your Employees with Content Marketing
How to Clean Your Online Reputation Nightmare via SEO
The Online Reputation Management (ORM) service providers deftly handle all reputation issues and continually monitor the internet for all mentions of your company. It is not possible to delete any bad review online. The only thing you can do is to contact the customer that posted the negative comments, remedy the situation and request him/her… Continue reading How to Clean Your Online Reputation Nightmare via SEO
How to Proactively Use Your Connections on Social Media
Social media is a veritable boon for businesses, but you cannot expect rewards without the active participation and sharing informative content. Some organizations use social media to advance their brand wrongly believing that’s all they need to do. If so, you are missing out the bulk of the potential that social media offers for boosting… Continue reading How to Proactively Use Your Connections on Social Media
Social Media Marketing & Guerrilla Marketing
It is said that “Social Media is this generation’s Guerrilla Marketing. There are business people that are utilizing social media as a platform to enlarge their fan-following and expand their customer-base. People are using social media to build momentum for their upcoming products. They create a Facebook page for their products and maintain an active… Continue reading Social Media Marketing & Guerrilla Marketing