Social media facilitates customers to voice out their opinions about companies,their products and services. Because these sites are open and available for public viewing, it provides your business purposeful interaction and engagement to your clients. But while it may be acceptable that such reviews can enhance customer response, it’s also a double-sided sword that’s hanging… Continue reading Online Reputation Management: How to Counteract Bad Feedback
Category: The Business of Change
How to Increase engagement in content marketing
Think of ways of to increase the effectiveness of your content marketing and to expand your audience. Place the fabulous content you create in front of a larger audience. You must also bear in mind another important metric – continually engaging with your enlarged audience so that it does not shrink. By increasing engagement, you… Continue reading How to Increase engagement in content marketing
How to Use Social Media Marketing for Recruiting
It is possible to recruit the best talent judiciously using the Social Media. Building a fabulous business starts with hiring extraordinarily talented people, and social media channels provide you a way to connect directly with high-caliber employees. The tremendous growth of social media sites, in recent times, provides unprecedented access to vast numbers of job-seekers… Continue reading How to Use Social Media Marketing for Recruiting
How Much Should Your Company Invest In Inbound Marketing?
Inbound Marketing is an online marketing strategy where businesses implement techniques to enable prospects to easily find them online. You take steps to identify the prospects that want your service and let them come to you. Inbound Marketing will prove successful only if you’re prepared to invest your time and resources in your company’s marketing… Continue reading How Much Should Your Company Invest In Inbound Marketing?
Content Marketing for Ecommerce Brands
As the e-commerce brands have grown in popularity, they have embraced content marketing over the past couple of years. However, while some e-commerce sites are using content exceedingly well, others seem to be doing nothing more than ticking boxes and not incorporating content entirely. To those less familiar, there are three content types: • Transitional… Continue reading Content Marketing for Ecommerce Brands
How to Monitor and Build Your Company’s Online Reputation
We are living in the world of Internet, and the level of control consumers have over the success of particular businesses/brands is incredible. Studies show conclusively that consumers continue to rely heavily on review sites when deciding to buy. The business environs are highly competitive, and the market is saturated with marketing material from traditional… Continue reading How to Monitor and Build Your Company’s Online Reputation
How to Manage Negativity on Social Media
Social media is today a highly result-oriented tool to promote your brand and boost sales – regardless of the operational nature and size of your business. Social media helps you connect, engage, and inspire trust with existing and prospective clients, enhance brand awareness, drive website traffic and ultimately increase sales and concomitant profits. Connecting and… Continue reading How to Manage Negativity on Social Media
How to Use Twitter as Part of Your Social Media Marketing Strategy
Twitter can be purposefully used as part of a social media marketing strategy to promote your brand and boost sales. Your colleagues can help build your Twitter following by sharing and retweeting your company tweets to their followers. Likewise, you can request current customers to help increase engagement on your Twitter page and bring more… Continue reading How to Use Twitter as Part of Your Social Media Marketing Strategy
Making Time for Social Media Marketing Even If you’re Really Busy
It is understandable that you have to focus on your core business activities and hence find little or no time for pursuing your social media marketing efforts. Trying to find the time for SMM to fit it into your already packed schedule can be intimidating. Nonetheless, social media is proving to be a powerful marketing… Continue reading Making Time for Social Media Marketing Even If you’re Really Busy
How to use social media marketing to fight and expose corruption
Social media and combating corruption may sound as a curious combination. But communication technology has advanced, and mobile devices are increasingly becoming dominant platforms for accessing information – social media is today adequately powerful to expose/thwart corruption. A recent conference hosted by The World Bank Group provided a succinct summary of the importance of social… Continue reading How to use social media marketing to fight and expose corruption