For many business houses hosting an event means some meager announcement in social media – tweeting out the day and time and maybe writing up a Facebook post to tell people about the date and time of the event. Thereafter it is back to the chaos and stress of planning the event. If you want… Continue reading How to Get Event Promoted through Social Media Marketing
Category: The Business of Change
Why content marketing is crucial for your business
Traditional selling mostly meant selling one-on-one – where a sales representative would sit front of a prospect and talk hard and fast to convince him to sign the order form. Things have vastly changed with the advent of the internet and e-commerce. The presence of the Internet has resulted in a fundamental shift in the… Continue reading Why content marketing is crucial for your business
How to Manage Your Personal Brand Online
As a business owner, what shows up in your search results affects your bottom line, and this is a fact. According to a recent survey, 48% of consumers have searched for a company online before doing business with them. Although you cannot entirely control your digital footprint, you can certainly take steps to positively impact… Continue reading How to Manage Your Personal Brand Online
How to Make Customers Happy on Social Media
In this internet age businesses will have to keep customers happy on social media – if they wish to stay and survive. Researchers opine that to create and sustain customer happiness on social media demands different sequential steps. • Listen attentively • Respond appropriately and promptly • Establish a connection • Be succinct in your… Continue reading How to Make Customers Happy on Social Media
How to respond to negative online reviews
It is common knowledge that there’s a right way and wrong way to do things, and there is no middle path. Being fascinated with responding to online reviews is an unusual talent. When someone posts something negative about your business, your obvious first reaction would be one of annoyance. Your reaction may be absolutely natural,… Continue reading How to respond to negative online reviews
Social Media Marketing Strategy: Basic Tips for Facebook LinkedIn and Twitter
It is today common knowledge that social media has become an indispensable part of the modern business strategy. You must, therefore, know how to make the most of your web presence and avoid common mistakes. Facebook, LinkedIn, and Twitter are all useful and important, but you must remember that each one has a different purpose.… Continue reading Social Media Marketing Strategy: Basic Tips for Facebook LinkedIn and Twitter
How to Increase Your Personal Brand with Industry Influencers
For a personal brand to convert leads into actual sales, imaginative marketing strategies need to be evolved and put in place. You must be actively involved with your audience, post relevant and informative content, and persistently do market research. Creating a relationship with influencers in your industry will help speed up this process. You must… Continue reading How to Increase Your Personal Brand with Industry Influencers
Inbound Marketing Tips for Startups
It is necessary that you learn the best tactics that startups and small businesses can use to capture leads, drive traffic, and generate revenue without a large marketing budget. Howsoever painstaking may be your marketing efforts, the quality of your product still matters the most. If you are facing acute competition, even top-notch marketing campaign… Continue reading Inbound Marketing Tips for Startups
How to Use Social Media as Lead Generation Tool
The social media has grown enormously and is today acknowledged as an essential lead generation tool for businesses of all sizes and types. The social media platforms offer a unique way to search, identify and engage prospects. Reports suggest that more than 58% of online marketers (who have been using the social media marketing as… Continue reading How to Use Social Media as Lead Generation Tool
How to Deal With Negative Reviews on Social Media
Social media is indeed a veritable boon for marketers but at the same time social media, if handled ineptly, can cause more harm than help to your business. There could be angry online reviewers who will malign your business and dub your products defective or your services unsatisfactory. To derive optimum benefits from social media,… Continue reading How to Deal With Negative Reviews on Social Media