How to Creatively Use Social Media Marketing In B2B Marketing

Today, most business houses including B2B companies have started using social media creatively to enhance their online brand presence and to boost their sales.

But the question is – how many B2B companies are harnessing the optimum potential of social media. Unlike B2C companies, B2B companies will have to be more imaginative and creative in using social media for marketing purposes.

B2B companies should regularly update their status and create blogs with thought-provoking content in a way that would appeal to both customers and search engines alike.

But remember that an image will help capture lot more attention as visuals impact humans more than mere prosaic text. Interestingly, more than 70 percent of people describe themselves as visual lovers.  This goes to prove you are more likely to get your point across with an image than words alone.

Social media is all about engagement and sharing and hence share content liberally. But, do not use the social media platforms to simply talk only about your brand.

Bear in mind that social media has to be a two-way traffic and you must be ready to give, and this means sharing and commenting on what others have to say.

Blogging plays a pivotal role in B2B social media marketing. Keep your blogs up to date – always offering something new to your fans and followers. You blogs must be interesting and informative to lure clients.

Remember blogging can be both text and image-focused and the blog does not always have to revolve around your business.

Raise thought-provoking questions, initiate conversations and lure people into discussions. Establish your authority as an industry leader.

The best social media campaigns actually encourage communication and not shouting mere marketing messages. Do not tell people only about your business all the time – ask them to comment on their experiences with using your products. Remember that customer testimonials are the most powerful marketing weapon available for B2B companies.

An infographic is well-suited for B2B businesses looking to build a following across image-based social platforms such as Pinterest.  Think of imaginative ways to make people talk about your products. Conduct polls and induce customers to vote their preferences.

Polls are advantageous in two ways. Firstly they encourage engagement with and secondly they allow you to collect information which can be used to write blogs/ articles, etc.