How Much Does Social Media Management Cost?

Although most business houses appreciate the importance of social media marketing, they are worried how mush social media marketing services would cost.

 A research study on professional social media marketing agencies quickly reveals that the money they charge is not significant when compared with the online PR services they render and the likely benefits the business would derive.

It is worth looking into what the industry average charges. Creating a new Twitter account, complete with setup and outsourcing content creation plus constant consumer interaction costs an average of $2,000 per month – and that’s just for Twitter alone.

Restructuring an existing Twitter account with for achieving client goals may cost your business between $1,000-$1,500 per month if you want SMM services for Facebook, you will have to pay a lot more.

 If you thought the costs of marketing with Twitter were high, you might be baffled when knowing Facebook marketing rates. To set up a new Facebook account and provide limited ongoing training to business partners, online SMM service agencies charge an average of $4000 per month. Of course, this also includes status updates and constant interacting with clients.

Some SMM service agencies charge extra for evolving SMM strategies to suit your business.  You will appreciate that the strategy is the most important part — if you have to derive optimum business benefits.

Hiring the services of professional SMM agencies may not be worthwhile unless they are also creating appropriate SMM strategies for your business.  Social media marketing without a game plan and a list of objectives will not get you anywhere.

Online SMM agencies know this, so they make sure to charge you for their expertise. But the heartening fact is almost all these SMM service agencies guarantee you results.  They will promote your brand image, popularize your products, boost your sales, expand your customer base etc.

Creating a comprehensive SMM strategy and outsourcing all work for all major social media  channels would costs anywhere from $4000-$12,000 per month, with the industry average between $4,000-$7,000 per month.

If you want to outsource the accounts from scratch and hire on a 4- to 12-month contract, you’ll pay between $3,000-$8,000 per month for 2 channels – say Twitter and Facebook. You will have to keep paying commensurately higher for every extra channel you add.