World has changed beyond our imaginations with the advent of social networking sites and search engines and most of these changes are positive and some are negative. To put it in simple terms, in the virtual world the digital foot print of your company or your brand is captured and shared digitally which may be good or bad. If this happens, how to minimize the visibility and effect of bad contents without spending thousands to hire a professional is a question lingering in the minds of individuals and business houses.
Some of the effective techniques on how to get a fabulous online reputation management by branding yourself and which can be applied without hiring a professional company is as follows:
- Your first online impression is very important for your business. Your message across all channels of the virtual world should be consistent and should create an impression.
- Request the person or company who posted the negative content in a positive and polite way to remove the comment. If this is not successful then use tactics to push the comments from the first page of search engines.
- Links should be built to the sites beneath the negative link to boost them above the negative link with powerful keywords.
- Build a new domain with a set of keywords which you wish to target and promote it.
- Build a strong social media profile using the keyword which you used to suppress the negative contents so that these pages will appear in search engine results.
- Prepare and post articles using the keywords for maximum effectiveness.
- Prepare a crisis management strategy to react quickly to any defamatory contents in a positive way and create an impression that you are in control.
- If some defamatory contents come up, act swiftly and take ownership of the content and defuse the dispute online by asking them if you can contact them directly to help resolve that particular issue.
How to get a fabulous online reputation management by branding yourself is an art in itself and if you handle any online incident with transparency and sincerity to turn negative comments will demonstrate how seriously you view the customer feed backs.If you don’t have time or resources to do-it-yourself (DIY),then you can hire a professional company to remove the online reputation damage.
Your Turn:
What is your online reputation marketing strategy ? We’d love to hear your thoughts.
Interesting article. I have a question. How would one build links to the sites beneath the negative link to boost them above the negative link with powerful keywords? From what site would this occur? I ask because it seems in the post Penguin era, this kind of link practice could backfire — and cause further damage. Most of your advice makes sense, particularly the part about taking charge of a negative situation.