Video marketing is the most effective and powerful marketing tool in the virtual world. As per the statistics, videos have more than fifty percent chance of making it to the first page of search engines than text pages. More than 3 billion videos are watched on You Tube every day. Video marketing can be made easy if you do it smart by planning a proper strategy and goal. Your goal should be to achieve and increase the brand awareness and retaining, product awareness, brand influence status, increased conversion rates, top ranking in search pages and increased sales and rate on investments.
Once the goal has been set, then you should understand the factors required to market your online videos effectively and understand where to host the video and how to optimize it in search engines. You should also know where to place the videos in your website and promote it and at the same time keep a track of the video performance results to adjust your strategy accordingly.
Video Hosting: Some of the video hosting options available are self hosting on shared platforms, self hosting on dedicated servers, third party hosting and hosting on online video network or you can upload the video in YouTube for free!
SEO service for your videos: Search engines does not have a provision to read videos hence it is extremely necessary to optimize the text and keywords related to the video so that when the audience can find the videos when they search in search engines.
Placement of the video: Placing the video in your website is an important function in video marketing. The video should be placed just above the fold so that when a visitor opens your page he need not scroll down. Lots of sharing options should be given to the viewers so that share and distribute your videos to their network.
Promotion of the video: Your video should be promoted in platforms where it makes more sense. The platform should be industry specific so that you get maximum mileage out of it.
Analysis: Any video marketing strategy should be accompanied with tracking and analytical tools. The data received should be analyzed on a regular basis to understand the performance of your video. The above video marketing strategy is easy if you do it smartly.
Your Turn:
What is your video marketing strategy ? We’d love to hear your thoughts.
Creating a TON of videos is my strategy lol! Actually, being prolific and targeting with SEO is how I reach my target audience. Check your energy before creating a video. Vibe high, if you are in front of the camera. As I practice boosting my energy a funny thing has happened; I get more page views.
Loving the tips here because they are simple, and simple is quite powerful. I prefer short and punchy videos; 1 minute, no more, because in a fast-paced society people want short and to the point, and yep, I am good at delivering such videos 😉
Practice, practice, practice, to improve your skills and get comfy in front of the camera.
Thanks for sharing!
Ryan