It is true that there has been a sudden upsurge in the popularity of Pinterest. Pinterest is visited daily by more than one million users who cannot resist pinning their favorite photos/images of all things that matter to them.
There is a popular misconception that Pinterest is intended only for personal usage. However, this is certainly not the case as it quite effective in business promotion as well. This visual-based social network drives a lot of referral traffic and can be a great resource for business houses to help boost sales and revenue.
Here are some 8 powerful tips to exploit the potential of Pinterest for your marketing advantage.
- Imaginatively create boards, organize them in an effective manner so they stand out even in the midst of common names. Make the name of your board unique so that people will be driven by curiosity to know what is hidden behind your board names. Remember, Pinterest fans will follow your boards regularly if they feature original content.
- Pinterest is a picture-based website and hence the quality of your images must be uncompromisingly excellent. Use only exceptionally high quality shots and of the right the size. If the size or quality is unacceptable and Pinners cannot share it, they will find the same image in another blog/website.
- Pinterest is known for winning people through strikingly unique and captivating pictures. People are crazy about seeing extraordinarily aesthetic pictures of people, scenery, landscapes, and so on. On Pinterest, everybody pins what everyone else likes to see. The trick therefore, is to let your fabulous visuals get pinned as frequently as possible. You should link the image to your site to derive optimum mileage.
Pinterest community is doubtlessly fond of cool images and if you can only make a cool QR code (Quick Response Code)
- that deserves to be pinned around, then the Pinners will be forthcoming to spread the image carrying details to link back to your organization. Make trendy eye-catching designs so members can use it for an artwork and re-pin it repeatedly.
- For your images to be noticed, it is necessary to write detailed and relevant descriptions. When you use the right keywords people will find your images more easily and more quickly. You will thereby have improved the chances of being noticed, leading to greater traffic to your website.
- Please remember that even a single original pin can fetch you traffic for many weeks as compared to a tweet that has life for only one day. By re-pinning viral stuff you can easily grab the attention and people will follow you. Try to re-pin their artworks without forgetting to add your own personal message.
- Try to create a daily pin to promote your brand. Ensure that your slogan is catchy and relevant to your organization as this would create a good impression and the images get re-pinned. The daily themed pins usually lead to repeat visitors and they will daily check with you for a new one.
- One of the most productive ways to create awareness about your business is to start following the popular names on Pinterest. This works wonders on Twitter: When you follow known figures and if they follow you back, other users will be keen to join the bandwagon.