Twitter Marketing: 5 Ways to Get More Leads for Your Business

Business communities have become increasingly appreciative of Twitter as an effective and rewarding tool for marketing and enlarging customer base and promoting sales. Your existing, as well as, prospective customers are already talking about your products and your competitors on Twitter.

There is, therefore, a compelling necessity that you listen to what they say and devise your Twitter strategy in response to their conversations. You can also use Twitter proactively to spread awareness about your brand and generate leads for your business.

Here are some 5 invaluable suggestions for using Twitter as a profitable marketing proposition:

1. Promote your brand by optimizing your Twitter profile. You may use          your logo as your profile picture as also your brand name as your Twitter handle and username. Remember to provide the URL of your website in your profile. Also, use your brand name as your hashtag and incorporate it in all Tweets.
2. Think of using white papers, instructional videos, e-books and product samples to generate business leads. Create an arresting Tweet with a link to the lead generation asset. Direct visitors to a separate landing page with an opt-in form for each asset you Tweet about. Keep a close watch and follow up with e-mails that introduce them to your products and to additional white papers, videos, and e-books.
3. Go the extra mile by organizing webinars, conferences, and sponsor other suitable events. Meticulously write Tweets that subtly promote the events, and provide a link to a landing page where clients can sign up for the events. Remember to use a separate landing page for each event and closely monitor your results.
4. Try to display the Twitter logo as prominently as possible on your website and induce people to follow you on Twitter. You should add links to your Twitter page wherever possible – your e-mail footer, blogs, e-mail newsletters, and so on. You must persuade people to follow you in all your sales promotion materials.
5. Do not forget that Twitter can be used as an effective marketing tool for both B2B and B2C businesses. With B2B sales, Twitter can help you in keeping your name before your prospects if you have a long sales cycle. In B2C sales, you can Tweet coupon codes and institute contests to generate leads.

There are millions of Twitter-addicts all over the world, and the number of active users is going up at an unstoppable pace. If your business does not exploit the marketing opportunities Twitter provides, then your competitors will have a better edge over you.

Here are some additional tips for your marketing efforts on Twitter to succeed:

• Import contacts from Gmail, Hotmail, and your own address book.
• Make your profile complete by filling all the fields – required as well as optional and include your website URL.
• Never spam others about your specials but be active in the community.
• Post only useful and relevant information.
• Do not tweet far too frequently, lest people find them annoying.
• Never blatantly promote your business but do it in a smart and subtle way.
• Identify users who have hundreds of followers and learn from them.

Understand what they are doing and develop further ideas based on them.