How To: Social Media Advertising for Brands

Social media advertising on major social media sites like Facebook and Twitter is still evolving and there is stiff competition. As more and more social media advertising options emerge, prices for social media ads will drop.

The trends are already noticeable. Social media sites are moving from a premium-priced low volume ads to lower-priced, large volume of ads. It is now up to your business to decide how much to invest in social media advertising in the short- or long-term.

One thing is certain, social media advertising trends will keep changing with times Brand marketers need to view social media advertising as an important component of their social media marketing and content marketing strategies. Constantly experiment with different sad designs until you find the right marketing mix to obtain results.

One of the major benefits of advertising on social networking sites is that advertisers can take into account the users demographic information and target their ads suitably.

Social media targeting entails many targeting options like geo-targeting, demographic targeting, age-group targeting, and social targeting, behavioral targeting etc. With social media, advertisements for brands are distributed to users based on information gathered from target group profiles. Social media advertisements can specifically target users who are interested in their products.

Twitter saw changes across the user interface on desktops and mobile devices. The ad platform grew at a tremendous pace. Twitter has successfully overhauled the advertising interface and targeting functionality.

YouTube advertising was (and still is) the perfect answer to modern social media advertising. Visuals have proven time and again to have significant impact on branding and purchasing decisions. If you ignore YouTube ads, you will do so at your own peril.

Remember videos are also prominently featured in Face book feeds organically. After they tested the “auto play” video content organically, it was a natural progression to see this come to video ads. One can expect video to play a bigger role in Face book ads in 2014.

Google+ is still completely devoid of ads. Numerous advertisers are impatient with waiting for the day they can place targeted ads on this coveted social media channel.

2013 has been a remarkable year of growth for social media advertising, with innovative features, targeting options, and channels to explore. But experts opine that 2013 has merely been a precursor of what is to come. We are moving to an exciting 2014!