There is no arguing the fact that social media has created an awesome communication revolution that is here to stay. And, this has a definite impact on businesses and no wonder most businesses are taking advantage of this great impact. Shared below are top social media marketing strategies you can use to promote your business:
First, create a clear plan and stick to it. Well, organizations tend to set up a number of social media accounts as they probably think they must. However, they fail to post updates on a regular basis. You should have a strategy when marketing on social media. Set a limit on the number of posts you are going to publish in a day. You can adjust the number as and when needed, but having a concrete number you have to achieve will give you a goal and a benchmark at the very least.
Treat each social channel as a separate entity. There may be content which is spread across many channels. For instance, if your business has launched a new product, you may want to share the news with everyone. However, you must adjust your strategy based on the audience for that specific social channel. For instance, LinkedIn seems to feature audience that is more business oriented and looking for profound educational content when compared to Instagram that is likely to have audience that is looking for interesting visual content. So, pay attention to follower demographics on every channel and publish content that attracts them.
Remember to make use of all the great tools social media offers you. Businesses have a tendency to employ social media just like traditional media – for making announcements. But, they seldom realize that social media provides its users with a set of wonderful tools to help them do much more like competitor analysis, customer care, feedback and research.
Be social and stay connected with your audience. It is important to be in the room. A lot of organizations think that once they schedule the posts, their duty is accomplished. Well, this is a big mistake. Understand that social media is all about being social and developing relationships. Only when you build a rapport with your audience and nurture those relationships, you can see your business grow.
If a visitor comments on a post on your Facebook page and he or she doesn’t receive any response, trust is lost. This lack of communication will make your potential customer turn to your competitors for answers to the question. Take time to respond to a query or inquiry so as to build your authority.
Make sure you team is well aware of the do’s and don’ts and they understand them completely. As you employ people, don’t forget to adopt a good social media policy. Above all, it is important to train your team, volunteers and paid staff well so that they completely understand the allegations of what they share and the consequence of causing disrepute to your organization. Besides, bringing the entire team on board offers you a number of benefits.