Have you ever wondered how some companies seem to know exactly when to send you an email about a sale, or how they remember your birthday? It’s not magic – it’s something called marketing automation! In this article, we’re going to explore what marketing automation is, why it’s important, and how it works. Don’t worry… Continue reading Marketing Automation: How Computers Help Businesses Talk to Customers
Tag: Marketing Automation
Pros and Cons of Social Media Marketing Automation
For small and midsize business owners, automation tools can be incredibly helpful. But, like all tools, relying too heavily on social media automation may be disadvantageous. Sustaining a brand identity and a robust personality on social media is a crucial part of the customer relationship management. Thus, social media marketing automation can be counterproductive if… Continue reading Pros and Cons of Social Media Marketing Automation