Considered similar to Facebook, Google + was initially shrugged off as unworthy since, it was pitted against the social media giant–Facebook. The primary reason for this misgiving was that in spite of the advent of Google+, Facebook did not lose its popularity and this lead people into believing that Google + was useless and ineffective.… Continue reading Google+ and content marketing
Tag: Social Media A La Carte Pricing
Business page optimization using Facebook and SEO
Many companies have Facebook pages but they keep it inactive. The sad part is that having a page in Facebook will not lead you to success. So, to turn the page into a marketing endeavor and to unleash the promotional potential of Facebook, entrepreneurs and enterprises need to implement proven and custom-made SEO (Search Engine… Continue reading Business page optimization using Facebook and SEO
LinkedIn marketing for personal branding
To stay unique and distinct, personal branding is extremely important. Personal branding will help you to stay ahead of any kind of competition, since, your identity is established and your presence is accentuated online. LinkedIn marketing can be used to your advantage for augmenting your personal branding online. So, how can we use LinkedIn? Following… Continue reading LinkedIn marketing for personal branding
Counter crisis with online reputation management
Online reputation management comes into play when you encounter problems while posting updates, on any kind of social media. A faulty update, a misinterpreted tweet, a guileless remark, a frank response on a forum or a misplaced e-mail or video can create a flutter in the World Wide Web and mar your hard-earned good repute.… Continue reading Counter crisis with online reputation management
Facebook Marketing Advice: Fatal Mistakes to Avoid
Today, every business enterprise relies heavily on social media for promoting its business. Facebook features amongst the must-to-do list for leveraging business prospects. So, how do you know if you are doing Facebook marketing rightly? A strategy employed by your competitor may not suit you. However, you can avoid doing a few of the following… Continue reading Facebook Marketing Advice: Fatal Mistakes to Avoid
Tips for successful marketing through Linkedin
LinkedIn has since emerged as a popular social media site and has created a wealth of opportunities for businesses to increase their customers, enhance sales, and concomitant revenue. LinkedIn can be an important marketing tool if you have the right LinkedIn marketing strategies in place. As opposed to Facebook, Twitter, and Pinterest, LinkedIn is essentially… Continue reading Tips for successful marketing through Linkedin
YouTube Marketing: 5 Reasons Why You Should Add Videos to Your B2B Marketing Mix
YouTube Marketing: 5 Reasons Why You Should Add Videos to Your B2B Marketing Mix: Many people are somewhat unsure whether they should add YouTube for their B2B marketing efforts. The simple fact is video is substantially changing the B2B marketing mix because of today’s all-pervasive influence of the Internet. Psychologically speaking, every body is fond… Continue reading YouTube Marketing: 5 Reasons Why You Should Add Videos to Your B2B Marketing Mix
5 Common Twitter Marketing Mistakes (and how to avoid them)
With over one hundred and forty million users, Twitter is now well poised to become one of the most popular social media network. This apart, Twitter is now widely recognized as a powerful marketing tool by business enterprises. Twitter, if utilized properly, can prove to be an effective way to promote your business. But the… Continue reading 5 Common Twitter Marketing Mistakes (and how to avoid them)
How Does Social Media Marketing Generate Return on Marketing Investment?
Return on marketing investment (ROMI) is a parameter used to determine and measure the success of an online marketing campaign. This will help marketers to decide how cost-effective their Social Media Marketing (SMM) campaigns have been. ROMI calculation for SMM sets a correlation between the SMM investment and the generation of business’s revenue obtained as… Continue reading How Does Social Media Marketing Generate Return on Marketing Investment?
Twitter Marketing: 5 Ways to Get More Leads for Your Business
Business communities have become increasingly appreciative of Twitter as an effective and rewarding tool for marketing and enlarging customer base and promoting sales. Your existing, as well as, prospective customers are already talking about your products and your competitors on Twitter. There is, therefore, a compelling necessity that you listen to what they say and… Continue reading Twitter Marketing: 5 Ways to Get More Leads for Your Business