How to Use Foursquare to Increase Foot Traffic

Foursquare is a popular mobile platform that connects people through location and events and that make cities more interesting to explore. It works in a simple way. People use the foursquare platform to check in to a particular place with the help of a phone application. People share where they are with the platform hence… Continue reading How to Use Foursquare to Increase Foot Traffic

How to Optimize Your Website for Local Search

It is often very frustrating when you work so hard to get your website filled with good content but then find it incredibly hard to drive traffic towards it. Its almost seems impossible to get people to follow all your content even though you refresh it constantly. The problem is that your focus is on… Continue reading How to Optimize Your Website for Local Search

Why Your Company Should Have a Blog

All new & ambitious internet entrepreneurs are faced with this question sooner or later & that is should your company or small time business have a blog? Whenever you ask yourself this question a series of secondary questions automatically pop up, like How useful would that blog? Would it fetch you new customers? Would it… Continue reading Why Your Company Should Have a Blog

Why You Need A Local Search Strategy

Local search optimization strategy or simply local search strategy refers to geo-based or local region-based search optimization tactics adopted by various internet marketers in order to enhance their overall ROI. The enterprises which do actually adopt local search tactics either have geo-targeting as the central aspect of their marketing strategy or they want to customize… Continue reading Why You Need A Local Search Strategy

why social media marketing is important

There is no question about it, all enterprises which are trying to sell or at least promote their stuff on the internet need social media marketing as an integral internet marketing tool. The exact nature of the social media marketing campaign adopted by the particular internet enterprise largely depends on characteristics such as company profile,… Continue reading why social media marketing is important

How to Drive Website Traffic with Stumbleupon

If Facebook was a nation, then according to recent membership estimates it would be the third most populated country in the world. Other social networking giants like twitter are not very far behind. With facts like these it would probably be fair to say that the majority of traffic referrals or links distributed all over… Continue reading How to Drive Website Traffic with Stumbleupon

What Is Guerrilla Marketing?

The idea of a guerrilla marketing campaign refers to a highly unorthodox & unconventional advertising & promotional campaign that is dependent much more on the proper utilization of time & energy with an equal dose of imagination & creativity than it is on big funding as is the case for more traditional advertising & promotional campaigns. By nature… Continue reading What Is Guerrilla Marketing?

how to use viral marketing effectively

Viral marketing is all about creating a ‘buzz’ and then ‘spreading’ the message across through different channels. With viral marketing you can be listed instantly in your field of expertise, drive more traffic, generate more leads and significantly impact your ROI within a shorter period of time. So, how does it work? Interesting theme/concept Your… Continue reading how to use viral marketing effectively

How social media savvy is your small business

Social media has seeped into the marketing fabric of businesses today, inadvertently, owing to its reach and efficacy. The point to ponder is- how social media savvy are you, if you own a small business initiative? A simple quiz regarding your, Frequency of social media use. Pervasiveness of its usage. Channels used to engage. Use… Continue reading How social media savvy is your small business

How Social Media Benefits Companies

If you own a company, you must have done your share of research to find out which marketing tool is far more effective than the rest. The consequence- social media buzz. Yes, you must have stumbled on terms like social media optimization and social media marketing becoming the new face of marketing. Does it really… Continue reading How Social Media Benefits Companies