5 steps to a successful social media strategy

5 steps to a successful social media strategy Step #1: Identify Your Target Market and Listen to Them The first step to measuring success in social media marketing is proper scope. There are new social networks popping up each week. It’s a waste of resources to join every new social network only to find you… Continue reading 5 steps to a successful social media strategy

Social Media Roadmap – Building a Social Media Strategy

Social Media Roadmap – Building a Social Media Strategy Strategy Implementation and Control. Marketing strategy implementation and control consist of: (1) preparing the marketing plan and budget; (2) implementing the plan; and (3) using the plan in managing and controlling the strategy on an ongoing basis. The marketing plan includes details concerning targeting, positioning, and marketing… Continue reading Social Media Roadmap – Building a Social Media Strategy

Social Media Strategy for Small Business

“No battle plan survives contact with the enemy.”  This quote from Helmuth von Moltke the Elder, chief of staff for the Prussian army in the late 1800’s and one of the great strategists, has had a profound effect on modern warfare tactics and forms the basis for a concept called “Commander’s Intent.”  When orders are… Continue reading Social Media Strategy for Small Business

How to Leverage Facebook & Twitter as your Social Media Strategy

I recently came across a speaker and coach who during a recent seminar stated that all business needed to participate in social media was a Facebook page, now this coach is well known in the real estate industry as a motivational speaker and sales trainer, he is also a working real estate agent operating a… Continue reading How to Leverage Facebook & Twitter as your Social Media Strategy

Developing a Social Media Strategy for your Business

Do you have a specific social media strategy checklist in place? A checklist that will direct and establish your online business priorities on a daily basis, in a qualified way. Are you letting social media run you,while your scramble around, go here, over there and everywhere on the net. Trying to get it all done?… Continue reading Developing a Social Media Strategy for your Business

7 Steps for Creating a Social Media Strategy for your Business

Designing your social media strategy – an action plan Social marketing is hot. Marketers are thinking about how to incorporate it for their business. The question is how to gain the most out of sites like Facebook, twitter and Linkedin? Often you see marketeers just trying out different sites. Putting the commercials on YouTube, setting… Continue reading 7 Steps for Creating a Social Media Strategy for your Business