In this internet age businesses will have to keep customers happy on social media – if they wish to stay and survive. Researchers opine that to create and sustain customer happiness on social media demands different sequential steps. • Listen attentively • Respond appropriately and promptly • Establish a connection • Be succinct in your… Continue reading How to Make Customers Happy on Social Media
Category: Social Media
How to Generate Lead through LinkedIn Marketing
In content marketing, your handling of the network is all that matters. It is here that LinkedIn’s publishing platform assumes a crucial role. LinkedIn has become a prime platform for brands to share content. Now that anyone can publish articles on this networking site, companies can now easily target industry influencers, brand advocates, and potential… Continue reading How to Generate Lead through LinkedIn Marketing
How to Use Social Media as Lead Generation Tool
The social media has grown enormously and is today acknowledged as an essential lead generation tool for businesses of all sizes and types. The social media platforms offer a unique way to search, identify and engage prospects. Reports suggest that more than 58% of online marketers (who have been using the social media marketing as… Continue reading How to Use Social Media as Lead Generation Tool
SEO vs. Social Media – Which Is Better
Experts opine that to obtain maximum benefits, you must judiciously use SEO in conjunction with social media. Arguing which of the two is better is a profane exercise as you need both to reach the broadest possible audience. If however you find time and budget constraints and forced to choose one over the other, you… Continue reading SEO vs. Social Media – Which Is Better
How to Maximize Social Media and Content Marketing
Many people are under the mistaken impression that social media marketing and content marketing are two disparate entities and cannot be used in combination. Sadly, many brands approach both as if one has nothing to do with the other. Please be aware that social media marketing cannot function without content. Remember that if you are… Continue reading How to Maximize Social Media and Content Marketing
How to Effectively Market Yourself on LinkedIn
Please remember that your connections through friends and colleagues via LinkedIn are becoming a credible source of referrals. Thus, it is crucial that you implement some proven ways to market yourself on LinkedIn. First and foremost, you must build a comprehensive profile on LinkedIn without holding back any key information. In other words, a LinkedIn… Continue reading How to Effectively Market Yourself on LinkedIn
How to Not Jeopardize Your Social Media Marketing Efforts
Social media is the order of the day and if you are not using social media marketing to promote your brand and attract new customers, rest assured you are losing business to your competitors. As somebody rightly pointed out “You may be the reason your social media marketing is unsuccessful”. You must have an overwhelming… Continue reading How to Not Jeopardize Your Social Media Marketing Efforts
How to Create Videos That Engage Facebook Fans
Several reports suggest that Facebook audience has a fondness for videos. It is interesting to note that the number of videos showing up in Facebook News Feeds has shot up by a whopping 360% this year as compared to last year. Facebook – the most popular of social media sites allows page administrators to create… Continue reading How to Create Videos That Engage Facebook Fans
Social Media Monitoring: How to create real value for marketing and PR
Social Media has gained ascendancy with multiple business concerns in recent times. They have been devising rewarding marketing and PR strategies using social media. Though closely linked, PR and Marketing functions are not always the same and thus one solution may not be the answer for both. There is web-based analytics tool to aid you… Continue reading Social Media Monitoring: How to create real value for marketing and PR
How to Use Social Media to Attract New Clients
One of the amusing aspects of social media marketing is that you may never meet most of your clients in real life. Many online businesses rely heavily on their online image to attract new clients who may very well be located in any corner of the world. A dynamic and vibrant social media presence can… Continue reading How to Use Social Media to Attract New Clients