HOW TO: Build A Facebook Strategy for Your Business

Here is how to build a Facebook strategy for your business through  SMM (Social Media Marketing) strategy. Avoid using your personal account to promote your business in Facebook. No prospective customer is interested in viewing your childhood pictures or keen to know about your personal affairs. You should create a separate purely business oriented account… Continue reading HOW TO: Build A Facebook Strategy for Your Business

Facebook – Content Marketing Best Practices

Every business house, regardless of its type and size wants content that drives optimum traffic and helps build its audience. Facebook Insights helps you to analyze the worth of your content marketing in real time. It is indeed your best method to know which type of content your audience engages with the most and which… Continue reading Facebook – Content Marketing Best Practices

Social media for job seekers

There is no doubt that social media can be rewardingly used by job seekers – provided they know the right techniques. Be it on LinkedIn, Facebook, or Twitter, let your friends, fans and followers know that you are a job seeker looking for a suitable opening. In fact, it will be helpful if you can… Continue reading Social media for job seekers

How to Leverage Social Media Marketing: 5 Tips for B2B Marketers

By now it is common knowledge that social media is pregnant with possibilities for big business – particularly for B2B marketers. But most B2B marketers are not leveraging social media to full potential to enhance their social media presence and boost their business. Here are five valuable tips how to leverage social media marketing   for… Continue reading How to Leverage Social Media Marketing: 5 Tips for B2B Marketers

Best Tips for B2B Companies on Social Media Marketing

As is known to many, the use of social media for marketing campaigns has risen exponentially during recent times.  Amongst other reasons, social media marketing campaigns are very cost-effective, the audience is growing at a rapid pace and more and more people are turning to their online peers/ business associates for guidance, referrals and other… Continue reading Best Tips for B2B Companies on Social Media Marketing

Social Media in South Africa

The pattern of social media in South Africa during the year 2013 makes an interesting study. The market research conducted by World Wide Worx and Fuseware reveals some fascinating details. The heartening fact is social media in South Africa has come of age and has become a tool used by both adolescents and adults to… Continue reading Social Media in South Africa

How to integrate customer service into social media marketing

                                                                                                             … Continue reading How to integrate customer service into social media marketing

Why social media marketing is vital?

The vital importance of social media in your overall business marketing strategy needs no emphasis. It is no exaggeration to say that any business enterprise that does not exploit social media marketing methods in this day and age is simply losing out a chunk of its sales to its competitors. There can be no two… Continue reading Why social media marketing is vital?

Why social media recruitment is important for small business owners

For the last ten years and more, websites as well as social media have undergone a marked transformation from being a luxury add-on to an integral part of business activities. This is particularly true of small and midsize businesses. Aside from the fact that social media sites do not entail any significant cost to create… Continue reading Why social media recruitment is important for small business owners

Personal and Business Branding with Social Media

There are several social media sites that facilitate professionals to build impactful personal brands. Many business experts opine that social media platforms are the most rewarding sites for personal as well as business branding – in today’s internet age. Remember that when you successfully achieve personal branding, you are lifting your career and business interests… Continue reading Personal and Business Branding with Social Media