Linkedin Tips for Successful Business

Begin to treat LinkedIn profile as your business website and create a neatly designed format with imaginative content. In fact, there are sections in LinkedIn where you can also use bullets and other special characters. It is suggested that you first create your LinkedIn business profile as a word document so that sections of it… Continue reading Linkedin Tips for Successful Business

How to use social media for lead generation

According to research report, social media produces almost double the marketing leads when compared with conventional marketing methods like foot canvassing, print advertisements, trade shows, telemarketing, direct mail etc. If you are planning to launch a lead generation campaign, social media like Facebook, Twitter, LinkedIn and Google+ are all highly resourceful places to begin. But… Continue reading How to use social media for lead generation

Facebook Advertising: How to Run Successful Social Media Business Campaign?

It is a fact that today Internet users are spending more time on social media platforms like Facebook than ever before. As a businessman, you should obviously be appreciating the importance of Facebook ads as a powerful means to connect millions of online visitors to your business. Earlier, Google Adwords was the only choice for advertisers… Continue reading Facebook Advertising: How to Run Successful Social Media Business Campaign?

Choosing the Right Social Media Platform for Your Business

There is a proliferation of social media platforms and with each passing day, one more site seems to crop up. However, Facebook, Twitter, Pinterest, LinkedIn, and Google Plus+ continue to be the most prominent and highly favored social media marketing platforms by the business community. If you are business owner that is looking to engage… Continue reading Choosing the Right Social Media Platform for Your Business

Online reputation management and SEO

It may not be wholly possible to remove any negative content from the Internet but you can certainly try to minimize its reach and impact by using some simple,online reputation management and  SEO (Search Engine Optimization) techniques to scrub negative perception online. Before you start managing your online reputation, try to assess it. Type your… Continue reading Online reputation management and SEO

LinkedIn networking for enhancing your business

If the world’s largest audience of influential and affluent professionals is available in one place, it is LinkedIn. Marketing your business on LinkedIn is relatively inexpensive and extremely cost-effective networking solution for enhancing your business online. Social media experts uniformly opine that LinkedIn is the most resourceful social networking site to help you grow your… Continue reading LinkedIn networking for enhancing your business

Importance of Online Reputation Management

A lot of people do not seem to be bothered about the importance of online reputation management [ORM]. The grim fact is that people are often talking about your business and making both positive as well as adverse comments online. It is crucially important to know what your clients, prospective customers, competitors and other influencers… Continue reading Importance of Online Reputation Management

How to improve your business online reputation

You must be constantly watchful to know what is said online about you and your business. It is good to know what reviews or references customers share online about your business.  When you monitor, you will be able to improve your online reputation, thank people who make positive reviews and allay the misgivings of those… Continue reading How to improve your business online reputation

How to fix your image using social media

 Social media has evolved significantly in recent times and your business has to follow the changing trends if you want to optimally exploit social media for your marketing purposes. Please know that one of the biggest trends in social media marketing is image-centric marketing rather than traditional text-based. Surveys reveal that 75 percent of people… Continue reading How to fix your image using social media

HOW TO: Build A Facebook Strategy for Your Business

Here is how to build a Facebook strategy for your business through  SMM (Social Media Marketing) strategy. Avoid using your personal account to promote your business in Facebook. No prospective customer is interested in viewing your childhood pictures or keen to know about your personal affairs. You should create a separate purely business oriented account… Continue reading HOW TO: Build A Facebook Strategy for Your Business