10 Reasons Why Businesses Should Blog Effectively

It is rather unfortunate that business houses are not taking blogging a seriously as they should. It is reported that only 35 percent of corporate houses are blogging. This is a huge marketing opportunity being missed. Here are ten reasons why businesses should regularly blog: Blogging supports a variety of functions including dissemination of information,… Continue reading 10 Reasons Why Businesses Should Blog Effectively

When Should You Hire A Social Media Agency or Company?

More and more businesses have begun to realize the necessity for social media marketing in some form or the other. While many SMBs are doing SMM on their own, the larger corporations are hiring a professional social media agency. When you consider social media marketing for your company, it needs to be part of an… Continue reading When Should You Hire A Social Media Agency or Company?

Most easy way to clean up a bad online reputation

It is a well-known fact that criticism and negative reviews are inevitable part of doing any business in any part of the world. Tackling adverse criticisms is becoming difficult because today almost all the business goes either partially or fully online. More and more prospective customers search online to know about your products/services. And any… Continue reading Most easy way to clean up a bad online reputation

How to use hashtags in social media marketing campaigns

To those less familiar, hashtags may be defined asĀ labels for content. Hashtags are commonly used to categorize posts or add a narrative to your updates. Marketers have of course found some innovative ways to use hashtags as a mean to drive conversation, canvass the public support, and grab attention to their brands. Your social media… Continue reading How to use hashtags in social media marketing campaigns

How to manage social media risk in business

Your aim should be to evolve a thorough-going social media strategy that will take care of the social media risks in business. There is no denying that social media is gaining in importance among business houses of all sizes. Social media platforms have become integral parts of doing business these days. But as the popularity… Continue reading How to manage social media risk in business

How to Make LinkedIn Help You Find a Job

Employment agencies, recruiters and career experts are of the uniform opinion that LinkedIn is a remarkable and highly rewarding job search tool. Through LinkedIn you can instantly spread word to thousands of potential employers about your academic distinctions, work experience and service record. Your LinkedIn profile can also support your job search as recruiters and… Continue reading How to Make LinkedIn Help You Find a Job

How to Find Your Next Customer Online

Please remember that your prospective customers are spread all over the internet and waiting for you and it is your responsibility to identify and convert them into customers. With the advent of social media, our connections with one another keeps expanding and going virtual with the passage of each day. Never overlook an email from… Continue reading How to Find Your Next Customer Online

How to Effectively Grow Your LinkedIn Connections

Unlike certain social media platforms like Facebook and Twitter that accepts both personal and business uses, LinkedIn is a social network strictly intended for business purposes. Right from drafting of your profile to how you manage your relationships, the LinkedIn users expect professional behavior from you at all times. To make the most out of… Continue reading How to Effectively Grow Your LinkedIn Connections

How to Creatively Use Social Media Marketing In B2B Marketing

Today, most business houses including B2B companies have started using social media creatively to enhance their online brand presence and to boost their sales. But the question is – how many B2B companies are harnessing the optimum potential of social media. Unlike B2C companies, B2B companies will have to be more imaginative and creative in… Continue reading How to Creatively Use Social Media Marketing In B2B Marketing

How to Choose the Right Social Media Channels for Your Business

Social media marketing is the order of the day but if you wish to succeed, you must choose the right social media channels for your business. First understand the nature of your customers and prospects and the social media channels where they are likely to proliferate. As a business owner, you should know who your… Continue reading How to Choose the Right Social Media Channels for Your Business