In this internet age businesses will have to keep customers happy on social media – if they wish to stay and survive. Researchers opine that to create and sustain customer happiness on social media demands different sequential steps. • Listen attentively • Respond appropriately and promptly • Establish a connection • Be succinct in your… Continue reading How to Make Customers Happy on Social Media
Tag: Social Media
How to Use Social Media as Lead Generation Tool
The social media has grown enormously and is today acknowledged as an essential lead generation tool for businesses of all sizes and types. The social media platforms offer a unique way to search, identify and engage prospects. Reports suggest that more than 58% of online marketers (who have been using the social media marketing as… Continue reading How to Use Social Media as Lead Generation Tool
How to Deal With Negative Reviews on Social Media
Social media is indeed a veritable boon for marketers but at the same time social media, if handled ineptly, can cause more harm than help to your business. There could be angry online reviewers who will malign your business and dub your products defective or your services unsatisfactory. To derive optimum benefits from social media,… Continue reading How to Deal With Negative Reviews on Social Media
SEO vs. Social Media – Which Is Better
Experts opine that to obtain maximum benefits, you must judiciously use SEO in conjunction with social media. Arguing which of the two is better is a profane exercise as you need both to reach the broadest possible audience. If however you find time and budget constraints and forced to choose one over the other, you… Continue reading SEO vs. Social Media – Which Is Better
How to Maximize Social Media and Content Marketing
Many people are under the mistaken impression that social media marketing and content marketing are two disparate entities and cannot be used in combination. Sadly, many brands approach both as if one has nothing to do with the other. Please be aware that social media marketing cannot function without content. Remember that if you are… Continue reading How to Maximize Social Media and Content Marketing
How to Not Jeopardize Your Social Media Marketing Efforts
Social media is the order of the day and if you are not using social media marketing to promote your brand and attract new customers, rest assured you are losing business to your competitors. As somebody rightly pointed out “You may be the reason your social media marketing is unsuccessful”. You must have an overwhelming… Continue reading How to Not Jeopardize Your Social Media Marketing Efforts
How to Prepare and Execute a Successful Marketing Event Using Social Media
There are several noteworthy and famous events in the world that provide a world stage for business houses to enlarge their visibility and acquire new customers. To take full advantage, you must work on your next industry event at the earliest and imaginatively evolve your social media strategy. Plan your social media marketing strategy to… Continue reading How to Prepare and Execute a Successful Marketing Event Using Social Media
How to Create Share-Worthy Content for Social Media
Developing content for social media calls for a lot of imagination and creativity When you create content for social media, bear in mind that it should be worthy of sharing on all social media networks. An interesting and informative content piece – that is not optimized for social media with social-specific goals in mind will… Continue reading How to Create Share-Worthy Content for Social Media
How to Take Charge of Your Social Media Usage
Taking full advantage of social media marketing can be a daunting task but the rewards can be enormous as well. Most of the major social networking sites like Facebook, Instagram, and Twitter connect us with people across the globe while you stay where you are. It is indeed fascinating, and social media is a veritable… Continue reading How to Take Charge of Your Social Media Usage
How to Clarify Your Social Media Policy
Evolving a rewarding social media policy is an intimidating task for most business executives. Social media is today dominating virtually every aspect of marketing and business communications. Employers have to explain unambiguously what is permissible when it comes to employees’ use of social channels during work hours. Strangely, some business houses continue to ban the… Continue reading How to Clarify Your Social Media Policy