Why bother with Meta Tags? Have you heard that search engines no longer use meta tags and that there’s no need to optimize them? Many years ago, when webmasters were just starting to learn how to optimize their sites, meta tags were the most important element on a page. Because of excessive spam, search engines eventually phased… Continue reading Using Meta Tags to Optimize Your Website
Tag: White Label Marketing
Keyword Factors: Keyword Proximity, Placement, Prominence
The Importance of Key Word Proximity Keyword Proximity refers to the distance between two related key terms. Generally speaking, the shorter the distance between two targeted words, the better that page will rank for that “key phrase” in the major search engines, all other variables being equal. As an example, consider the heading or title “We sell engines that… Continue reading Keyword Factors: Keyword Proximity, Placement, Prominence
How To Use HTML Meta Tags-Using keywords in your HTML title
Using keywords in your HTML title Don’t just make your title the name of your company. It’s far more important for a title to contain plenty of targeted keywords. Although you may include your company’s name, including keywords should be your top priority. So, instead of “Smith Brothers Incorporated,” try “Accounting services from certified CPAs – Smith Brothers Inc.”… Continue reading How To Use HTML Meta Tags-Using keywords in your HTML title
How To Optimize Your Site: Page Title
What is an HTML Page Title and why should I use it? An HTML Title describes the contents of your web page in one sentence. It’s likely to appear in search engines’ results and in bookmarks. It’s also the first thing a search engine’s spider sees on your page. Since your title will be seen by both readers… Continue reading How To Optimize Your Site: Page Title
Keyword Placement: Page Optimization Basics
Keyword Density is the number of occurrences of a key term in relation to the total content. Keyword page density is calculated by taking the number of key word occurrences, and dividing by the total number of words on a page. Page density of targeted key terms should be between 3% and 7%. Keyword density is often calculated per… Continue reading Keyword Placement: Page Optimization Basics
Keywords – How to Choose Good Keywords for Your Site
Choosing the right keywords is the first step to better search engine positioning.Analyze your business carefully and think of all the words that relate to your company or product. Let’s say you sell sheet metal. What words would you search for when looking for the same product? Ask your colleagues and friends to think about the same question.… Continue reading Keywords – How to Choose Good Keywords for Your Site
An Introduction To On-Page SEO Factors
Following Search Engine Guidelines will Increase Your Rankings Webmasters and search engine optimizers often search for ways to get their site better indexed and improve their rankings. You can scour Search Engine Optimization (SEO) forums, read books and talk to other webmasters. But often,one of the most valuable ranking resources is forgotten: the search enginesthemselves. All three… Continue reading An Introduction To On-Page SEO Factors
How to fix a bad reputation
How to fix a bad reputation Your company, products and services are based on your reputation. Your company popularity locally and online can make or break your business. Locally you have to maintain your reputation clean because anyone locally can equal something like 20potential customers lost due to a undesirable experience. Online you have to… Continue reading How to fix a bad reputation
How to establish online reputation
How to establish online reputation Whenever businesses or even individuals be taken in by unjust rivals, hostile ex-employees or even unhappy clients, then a SERM (Search Engine Reputation Management) will become crucial within the financial success of a company. Companies such as SERM’s (Search Engine Reputation Management) are very important to maintain, and in some… Continue reading How to establish online reputation
How to handle Online Reputation Crisis
How to handle Online Reputation Crisis When compared with offline downturn on the internet, online reputation crisis management requires you to definitely be first, always be right, become reputable and stay empathetic. Learn to check your web reputation, monitor what people assert in regards to you as well as your company and how to revert… Continue reading How to handle Online Reputation Crisis