what is a social media command center, and why is it important for a business?
Social media command center has become a necessity for large corporates and governments all over the world.
Brands like Dell, Cisco, Gatorade, and American Red Cross and Governments all over the world use it 24/7 to hear the online conversation.
What Exactly A Social Media Command Center Is?
Social media command center is a technical area a company dedicates to its social media team. It aims at monitoring and engaging social conversations around the globe for a brand and its market.
Specially hired employees sit in these command centers and constantly watch what their customers or clients mention about them online.
Some of the networks for monitoring includes Facebook, Twitter, Instagram Google mentions, Snap chats, blogs etc.
Usually, brands use a offsite dedicated team to listen/hear online conversations 24/7 . They make glass-enclosed, sleek rooms installed with several large screen televisions.
Displays like keyword trends, live-streaming of tweets, heat maps across the globe are displayed and measured non stop.
All relevant information regarding the brand or keywords and its popularity are measured every second online.
A effective command center allows the team to monitor their brand’s marketing efficiency trends.
Centres have risk management and customer service team for regular updates.
A command center will handle the company’s daily workflow, and coordinate with other company departments as well.
Why Having A Social Media Command Center Important For A Business?
Real or fake stories tend to spread wider and faster than before, and so do brand’s perception and reputation taking a terrible beating.
The technology with which these command centers monitor and analyze the social media has become very advanced.
New technologies have made information gathering more powerful and relevant.
They can be helpful in various ways:
- The command center will display the social data of an organization on large screens, which helps to track the perception realtime.
- Companies get instant feedback from their customers, and identify the latest complaints and expectations from them
- Corporates get a chance to find out where their competitors are excelling, so that they can also bring improvements in their business
Once you launch a marketing campaign, you can monitor its response at the command center in real-time.
In this way, you will be able to catalyze embedding of the social media into your enterprise
How To Setup Your Own Social Media Command Center?
You can setup your own command center with just a few equipment, including a workstation, computers, flat screen TVs and dedicated Internet bandwidth and online marketing software.
It is easy to set it up and monitor, so that all members of the organization feel connected to it.
Categorize the incoming content into immediate, not urgent and no reply sections.
You can also determine which elements you want to highlight on the screens, and also make critical things visible for different departments.
By setting it up, you will quickly come to know who is talking about your brand, what he is talking, and where in the world.Tags: Social Media Command Center, What Is Social Media Command Center, What Is Social Media Command Center & Why Is It Important