what is a social media command center, and why is it important for a business? Social media command center has become a necessity for large corporates and governments all over the world. Brands like Dell, Cisco, Gatorade, and American Red Cross and Governments all over the world use it 24/7 to hear the online conversation.… Continue reading What Is Social Media Command Center & Why Is It Important?
Category: Customer Service Management
How to Look Out For Key Social Media Mentions?
Of course, for many years, big players/top brands have been keen on monitoring their performance on social channels – sentiment of their posts and tweets and tracking the exact volume of their brand mentions. In fact, they even have a clear understanding of several key conversations customers have across popular channels such as Twitter and… Continue reading How to Look Out For Key Social Media Mentions?
Why your business should be on Instagram
Gradually, Instagram is taking a front seat in assisting businesses to mark a strong online presence. Well, let us have a look at why you must consider Instagram for your business: Growing popularity of Smartphones The way in which people access the web has dramatically changed in the last ten years. Though people rely on… Continue reading Why your business should be on Instagram
Why You Should Be Using Twitter for Business
Small is effective With just 140 characters per tweet, there certainly isn’t any room for fluff or unnecessary stuff. You have to be real to the point with Twitter and of course, this makes it easier for the person looking at it. Ultimately, short and sweet wins! It is a two-way communication Well, Twitter pushes… Continue reading Why You Should Be Using Twitter for Business
How to Use Social Media as a Customer Service Platform
Well, building good relationships with customers via social media can add up to the profits. Good news is that getting social media customer service work the right way, all you need to do is just follow some tips: Choose the finest social media platforms Remember that the best platform for another business may be entirely… Continue reading How to Use Social Media as a Customer Service Platform
How to best use social media marketing for your event
Today, more and more businesses, both big and small, choose to use social media channels to promote their events. Lets discuss some top tips to make a successful social media campaign for your event. First, use Twitter, Facebook and Instagram to get the desired crowd. Online social media platforms such as the Twitter, Facebook and… Continue reading How to best use social media marketing for your event
Social Media Customer Service: How Fast is Fast?
Social media customer service is gaining popularity these days. More and more companies are connecting and responding to their customers via social media outlets. But, what about the average time taken by a company to respond via its social media channels? Recently, Eptica put out a study that evaluated the ability of 500 US retailers… Continue reading Social Media Customer Service: How Fast is Fast?
How to respond to negative online reviews
It is common knowledge that there’s a right way and wrong way to do things, and there is no middle path. Being fascinated with responding to online reviews is an unusual talent. When someone posts something negative about your business, your obvious first reaction would be one of annoyance. Your reaction may be absolutely natural,… Continue reading How to respond to negative online reviews
Content Ideas for Social Media Marketing Success
You must exercise your powers of imagination and creativity to generate interesting and informative content for social media to help promote your brand. Having original content ideas for your social media fans and followers is the most key aspect of any social media marketing venture. This means innovative tweets, innovative pictures, innovative blogs, innovative status… Continue reading Content Ideas for Social Media Marketing Success
How To: Optimize Your Brand’s Social Media Marketing Strategy
Though nearly 88% of business enterprises are using social media for marketing purposes – not all of them are equally successful. To fully succeed in social media, you must consistently begin to monitor social media channels for sharing content and building communities. You start your social media marketing strategy in a way that aligns with… Continue reading How To: Optimize Your Brand’s Social Media Marketing Strategy